Big Ideas Case Study
Our campaign delivered 1000+ Leads Per Month,
52% Open Rate and 4.8% Positive Engagement Rate.
Our campaign delivered 1000+ Leads Per Month, 52% Open Rate and 4.8% Positive Engagement Rate.
Trusted by more than 300 companies
Big Ideas
Big Ideas Machine
Marketing & Advertising
Big Ideas Machine is a London-based B2B tech PR and marketing agency with an inbound PR
approach. They help generate leads for their clients and convert them into valued customers.
Big Ideas combines expertise in content, PR and marketing automation with innovative ideas
to help them deliver consistent great results to their clients.
Big Ideas Machine is a London-based B2B tech PR and marketing agency with an inbound PR approach. They help generate leads for their clients and convert them into valued customers. Big Ideas combines expertise in content, PR and marketing automation with innovative ideas to help them deliver consistent great results to their clients.
THE CHALLENGE
Big Ideas Machine required leads from businesses that they knew would be receptive to their
offering. They needed a more efficient way of generating a large volume of new, relevant leads
to create a constant funnel for their sales team.
Big Ideas Machine required leads from businesses that they knew would be receptive to their offering. They needed a more efficient way of generating a large volume of new, relevant leads to create a constant funnel for their sales team.
THE SOLUTION
Growthonics provides a successful path to sales by managing the sales funnel from booked prospects to meetings booked.
1. Sourcing
Growthonics assigned a dedicated account manager to work with Big Ideas Machine to better
understand their perfect profile and create the best strategy to source quality leads effectively for them.
Targeting & Profiling
2. Enrichment
Growthonics combined human skill with technology to work full-time in identifying leads
which precisely matched Big Ideas Machine’s requirements.
Data Collection
3. Outreach
The Growthonics outbound team crafted the optimum 6-touch email campaign. By tweaking it regularly
we ensured the highest possible number of positive responses.
Outreach
4. Development
Growthonic’s team enabled Big Ideas Machine’s sales reps to positively engage with the daily
influx of leads in their CRM database and continue to enrich the contact information.
Meetings
Conversion
THE RESULTS
2 weeks
ONBOARDING
Our teams at Growthonics ensured a 2week ramp up time to ensure
that the necessary processes were in place and taking into effect so
as to ensure positive engagement, high levels of email open rate and
quality leads.
Our teams at Growthonics ensured a 2week ramp up time to ensure that the necessary processes were in place and taking into effect so as to ensure positive engagement, high levels of email open rate and quality leads.
1000+
LEADS FOUND PER MONTH
We sourced and generated unique leads based on Big Ideas Machines
targeted personas and ideal customer profiles to ensure that they had
a predictable, reliable and scalable sales engine and pipeline.
This was done with the use of technology and human resources.
We sourced and generated unique leads based on Big Ideas Machines targeted personas and ideal customer profiles to ensure that they had a predictable, reliable and scalable sales engine and pipeline.
This was done with the use of technology and human resources.
52%
OPEN RATE
Our team of specialists managed Big Ideas Machines’ outbound email
campaigns which also gave them access to the best automation tools
on the market, giving them high visibility and high levels of email
open rates.
Our team of specialists managed Big Ideas Machines’ outbound email campaigns which also gave them access to the best automation tools on the market, giving them high visibility and high levels of email open rates.
4.8%
POSITIVE ENGAGEMENT RATE
With a dedicated campaign team to manage and optimise campaign
results, we helped to track and log responses in order to optimise
reply rates achieving a 4.8% positive response rate.
With a dedicated campaign team to manage and optimise campaign results, we helped to track and log responses in order to optimise reply rates achieving a 4.8% positive response rate.
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