Successful outbound sales campaigns rely on various components joining up in harmony and running like clockwork. From lead research through to execution, there are many steps which businesses need to consider, as detailed in the Growthonics’ white paper, How to Optimise your Outbound Strategy for Success. In our latest blog we look at A/B testing and the part this can play in optimising your outbound campaign.
The statement of “Omnichannel is vital to the success of sales and marketing” is increasingly common, with multi-touch approaches today considered the best practice. But is that actually true? In our latest blog, Bazil Crowley looks at the individual channels within an outbound strategy and highlights the unique advantages and disadvantages of utilising them.
The transition period is over. We’re now one month into Brexit and many companies have been asking themselves what the consequences will be for their business, their clients and other companies throughout the UK.
In our latest blog article we highlight what we know so far and whats to come.
There is always going to be room for improvement when it comes to outbound campaign strategy.
As offerings change and opportunities develop, it is important to reassess your outbound campaign strategy and make sure that you are still on the right track. In our latest blog, we identify the 6 key questions to ask yourself when evaluating your strategy.
With the increase in remote working, cold calling has become a less frequent and favoured outbound option for sales teams. As they struggle to reach prospects and are constantly facing unanswered lines or full Inboxes, we look at this ever-increasing issue and identify the best way to generate new leads in 2021.
During the holiday season, most companies put lead generation activities on hold, but is a seasonal shut down the right approach?
In our latest blog article, we highlight how you can still generate new sales in December, whilst developing your sales pipeline for the New Year.
Out with the old, in with the new. Cleansing your CRM database of old and out-of-date leads is a necessity with GDPR, and of course to ensure you aren’t paying to store dead leads. Here we highlight the importance of CRM Cleansing and how it can generate new business
An estimated 80% of B2B leads come from LinkedIn. LinkedIn lead generation is critical in a modern B2B strategy: to source leads, connect with prospects and nurture customers. However, getting the most out of the platform can be hard – which is why I have summarised these 4 easy steps to help you get started.
You prospected, you prepared, you agonised over the copy – ‘Out of Office’ (OOO) replies are incredibly frustrating to many in outbound email because it means a missed opportunity. However, this is not true. OOO replies are a potential gold mine for lead generation and updating your contact database.
Trigger event selling allows you to get to your prospect at a point where they are most receptive to your solution, before they find your competition. It is the perfect opportunity to provide a solution when there is an actual need. This article takes you through what trigger event selling is, how it works, and what triggers to keep an eye out for.