Cadfem Case Study
– Paul Lethbridge
Cadfem is one of the few UK companies who provide and support simulation software.
Working alongside a wide variety of customers – from bathroom manufacturers to oil rigs
– they help speed up the development process to bring innovation to life quickly.
Just over a year ago, Paul Lethbridge became Cadfem’s Business Development Manager. Although the UK and Ireland market is still relatively modest, Paul could see a significant mismatch between the number of leads in Cadfem’s pipeline and the opportunities in the market. He got together with the sales team to pick out some industry verticals and they started prospecting leads.
“It was very much random acts of kindness
in terms of prospecting. We got some interesting
leads, but it just wasn’t generating the
volume that we wanted.”
We didn’t have a sustainable pipeline. We had a small volume of
leads, and an even smaller volume of positive responses coming
back – and we wanted to change that.”
We didn’t have a sustainable pipeline. We had a small volume of leads, and an even smaller volume of positive responses coming back – and we wanted to change that.”
Fortuitously, around this time an email from Growthonics arrived in the Cadfem inbox.