Campaign Strategist
Learn about Campaign and Email Marketing Strategists at Growthonics.
Trusted by more
than 300 companies
Trusted by more than 300 companies
Professional History
Campaign Operations Manager for Growthonics, Nadiul Islam joined the BPO market in late 2015. His journey started as an analyst on night shift, where he worked his way up the ladder to be manager for Dhaka’s digital campaign team. Before this, he worked as a researcher in an advert/marketing company and holds a degree in Economics from North South University in Dhaka.
He currently manages a team of 55 highly energetic associates with two hardworking Team Leads.
Campaign Strategist - Roles & Responsibilities
Role Description
Describe in one sentence what is Campaign Strategist is.
Campaign Strategists plan email and outbound marketing campaigns to promote products and/or services alongside developing relationships with potential customers.
Why The Role Is Important
Why is a Campaign Strategist so important?
A Campaign Strategist helps clients to reach and connect with a targeted audience in a personalized way to increase sales at an affordable cost.
Their campaigns provides measurable insights, such as open rate, engagement rate, bounce rate, unsubscribe rate and click rates. All of this provides valuable insight into what needs to be tweaked to ensure maximum engagement.
Role Responsibilities
What are the responsibilities of a Campaign Strategist?
- Creating and monitoring a wide variety of email campaigns
- Ensuring that the design and layouts of emails are optimized
- Compiling email lists
- Cleansing email lists upon receiving response, so that additional emails do not get sent
- Following up on email, if there no response from the initial emails
- Tracking and analyzing campaign results
- Lead mapping
- Content/copy proof reading to ensure correctness and linkablity to the leads
What hard skills do they need?
• Knowledge on how automation works
• Replyify
• Reply.io
• Excel formula knowledge
• Analytics and Testing Abilities
What soft skills does a Campaign
Strategist need to succeed?
• Attention to Details
• Accountability
• Good communication
• Teamwork
• Problem Solving
• Openness to feedback
• Adaptability
How do you measure the success
of an Campaign?
• Increase sales for our clients
• Increase loyalty for our clients
• Contentious generation of high potential leads
• Low or zero Bounce rate
• Positive engagement generated from the lead
Campaign Strategist Life Cycle
Different Sectors
Financial Services B2B Marketing
Since our major success comes from the UK market, we follow the Financial
Services Register for firms or individuals.
For the UK, nearly all financial service activities must be authorized by the FCA
(Financial Conduct Authority) and the PRA.
Also, ICP of the financial services industry varies from client to client, we always
open our search from Banks to Various firms as clients require.
Recruitment B2B Marketing
Finding suitable leads for the recruitment industry in the UK can be a bit tricky
as statistics shows the number of recruitment agencies currently sits at a record
high of more than 27,700.
So, to find suitable leads, we try to understand the business nature of our clients
first. Then we determine the ICP with job posting tracks on employment
websites like Reed, Indeed and so on.
Fintech B2B Marketing
Fintech is an ever evolving industry and being updated is the key to success
here. We use the UK fintech directory for the UK market.
For other markets, we rely on Crunchbase and Twitter, as they prove to be
excellent sources for Fintech trends and acquisition related information.
Software B2B Marketing
From OS to SAAS, software is a vast industry. We use various online platforms or
pages like CNET, PCmag, Clutch to find the comparative B2B reviews for more intricate targeting.
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