Cryptocompare Case Study
Our campaign delivered 30% Open Rate,
5% Straight Positive Rate and 37% Connection Rate.
Our campaign delivered 30% Open Rate, 5% Straight Positive Rate and 37% Connection Rate.
Trusted by more than 300 companies
Cryptocompare
Cryptocurrency
Cryptocompare helps people find the best places to store, trade
and mine cryptocurrency. They provide digital asset market data
to corporate, government and retail clients.
– James Harris
Cryptocompare
– James Harris
Cryptocurrency
Cryptocompare helps people find the best places to store, trade and mine cryptocurrency. They provide digital asset market data to corporate, government and retail clients.
THE BRIEF
Like many organisations, Cryptocompare relies on a very small sales team.
When they came to us, lead generation was carried out by two people, one of
whom was the company’s Commercial Director James Harris.
Before making their decision, James and his Head of Sales compiled a shortlist
of companies who provided lead generation and outreach, including
Growthonics. So, why did they choose us?
“Given the small size of our team,
we couldn’t cover enough ground.
We wanted help with lead generation, and also
realised that we probably weren’t approaching
leads in the best possible way.”
“Growthonics’ service was more
holistic than the other providers.
We sensed they would seamlessly interlink lead generation,
email and LinkedIn outreach. The functions were bolted
together so it felt like one process.”
James felt comfortable approaching financial institutions, but struggled
to find the right way to reach companies outside this familiar territory.
And, of course, there was also the value for money.
“We didn’t have the full skill sets –
finding the right people, then making
that initial approach.
We knew we were leaving a lot on the table, and that there was a whole
universe of clients who we weren’t approaching correctly.”
“From a fee perspective,
it was attractive.
I worked out what it would cost to hire a junior just for lead
generation. They came in below that number.
For me, it was a no-brainer.”
Like many organisations, Cryptocompare relies on a very small sales team. When they came to us, lead generation was carried out by two people, one of whom was the company’s Commercial Director James Harris.
“Given the small size of our team, we couldn’t cover enough ground. We wanted help with lead generation, and also realised that we probably weren’t approaching leads in the best possible way.”
James felt comfortable approaching financial institutions, but struggled to find the right way to reach companies outside this familiar territory.
“We didn’t have the full skill sets – finding the right people, then making that initial approach.
We knew we were leaving a lot on the table, and that there was a whole universe of clients who we weren’t approaching correctly.”
Before making their decision, James and his Head of Sales compiled a shortlist of companies who provided lead generation and outreach, including Growthonics. So, why did they choose us?
“Growthonics’ service was more
holistic than the other providers.
We sensed they would seamlessly interlink lead generation, email and LinkedIn outreach. The functions were bolted together so it felt like one process.”
And, of course, there was also the value for money.
“From a fee perspective,
it was attractive.
I worked out what it would cost to hire a junior just for lead generation. They came in below that number. For me, it was a no-brainer.”
The Process
The crypto industry is highly specialised, so the search for leads was far from
straightforward.The team had to become familiar with the language of the
industry – terms such as DeFi, blockchain, crypto trading – and crucially,
understand which keyword terms delivered the best leads.
They massively surprised us with how
good they were – and that doesn’t
happen often. We felt we were getting
really good value for money.”
As with all our clients, we created a sales cadence for Cryptocompare- a series
of touches via two channels, email and LinkedIn, perfectly spaced to raise
awareness without irritating the prospect.
“The feedback loop was very good. When matches
weren’t optimal, we fed back and the next batches
were right on the money.
Within 3 weeks, Growthonics
was doing exactly what we
wanted them to do.
“Their processes showed that you
can be far more persistent than I would
naturally be myself. That persistence across
two platforms undoubtedly got the maximum
response.”
The crypto industry is highly specialised, so the search for leads was far from straightforward.The team had to become familiar with the language of the industry – terms such as DeFi, blockchain, crypto trading – and crucially, understand which keyword terms delivered the best leads.
“The feedback loop was very good. When matches weren’t optimal, we fed back and the next batches were right on the money.
Within 3 weeks, Growthonics was doing exactly what we wanted them to do.
They massively surprised us with how good they were – and that doesn’t happen often. We felt we were getting really good value for money.”
As with all our clients, we created a sales cadence for Cryptocompare- a series of touches via two channels, email and LinkedIn, perfectly spaced to raise awareness without irritating the prospect.
“Their processes showed that you
can be far more persistent than I would naturally be myself. That persistence across two platforms undoubtedly got the maximum response.”
The RESULT
We achieved an open rate of 60%. The combination of email and LinkedIn
brought an average positive engagement rate of 5% – with one month
reaching 6.7%. Looking at LinkedIn alone, we achieved an average connection rate of 37% and a positive engagement rate of 2.6%.
Cryptocompare now has an impressive database of leads. In addition to this,
the company has learnt to approach their sales processes in an entirely
different way.
“They did the job exceptionally
well. What surprised me was
the quality of the writing.
We’d write these meandering emails to
prospects, but they taught us the power of hooks
and brevity, which wasn’t one of our skill sets.”
We achieved an open rate of 60%. The combination of email and LinkedIn brought an average positive engagement rate of 5% – with one month reaching 6.7%. Looking at LinkedIn alone, we achieved an average connection rate of 37% and a positive engagement rate of 2.6%.
“They did the job exceptionally well. What surprised me was the quality of the writing.
We’d write these meandering emails to prospects, but they taught us the power of hooks and brevity, which wasn’t one of our skill sets.”
Cryptocompare now has an impressive database of leads. In addition to this, the company has learnt to approach their sales processes in an entirely
different way.
“They transformed our sales processes, and we’re now so much better at selling
our product. We got so much value from Growthonics. It felt as though we had a
team working for us, which was amazing.
If I were building a business from scratch, I would engage their services from the start. Rather
than leaving it until later, it would be one of the first things I’d do.”
“They transformed our sales processes, and we’re now so much better at selling our product. We got so much value from Growthonics. It felt as though we had a team working for us, which was amazing. If I were building a business from scratch, I would engage their services from the start. Rather than leaving it until later, it would be one of the first things I’d do.”
stats
30%
Open Rate
5%
Straight Positive Rate
37%
Connection Rate
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