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Cryptocompare Case Study

We focus on scaling and growing your business,
that is why we have so many satisfied clients.

We focus on scaling and growing your business, that is why we have so many satisfied clients.

Trusted by more
than 300 companies

Trusted by more than 300 companies

Overview

Cryptocurrency

Like many organisations, Cryptocompare relies on a very small sales team. When they came to us, lead generation was carried out by two people, one of
whom was the company’s Commercial Director James Harris.

Cryptocompare helps people find the best places to store, trade and mine cryptocurrency. They provide digital asset market data to corporate, government and retail clients.

James Harris

Cryptocurrency

Given the small size of our team, we couldn’t cover enough ground. We wanted help with lead generation, and also realised that we probably weren’t approaching leads in the best possible way.

James felt comfortable approaching financial institutions, but struggled
to find the right way to reach companies outside this familiar territory.

Before making their decision, James and his Head of Sales compiled a shortlist
of companies who provided lead generation and outreach, including
Growthonics. So, why did they choose us?

Before making their decision, James and his Head of Sales compiled a shortlist of companies who provided lead generation and outreach, including Growthonics. So, why did they choose us?

“We didn’t have the full skill sets –
finding the right people, then making that initial approach. We knew we were leaving a lot on the table, and that there was a whole universe of clients who we weren’t approaching correctly.”

“Growthonics’ service was more
holistic than the other providers. We sensed they would seamlessly interlink lead generation, email and LinkedIn outreach. The functions were bolted together so it felt like one process.”

“From a fee perspective, it was attractive. I worked out what it would cost to hire a junior just for lead
generation. They came in below that number.
For me, it was a no-brainer.”

“From a fee perspective, it was attractive. I worked out what it would cost to hire a junior just for lead generation. They came in below that number. For me, it was a no-brainer.”

The Process

Before making their decision, James and his Head of Sales compiled a shortlist
of companies who provided lead generation and outreach, including
Growthonics. So, why did they choose us?

Before making their decision, James and his Head of Sales compiled a shortlist of companies who provided lead generation and outreach, including Growthonics. So, why did they choose us?

“The feedback loop was very good. When matches
weren’t optimal, we fed back and the next batches
were right on the money. Within 3 weeks,
Growthonics was doing exactly what we wanted them to do.

“The feedback loop was very good. When matches weren’t optimal, we fed back and the next batches were right on the money. Within 3 weeks, Growthonics was doing exactly what we wanted them to do.

“They massively surprised us with how
good they were – and that doesn’t
happen often. We felt we were getting
really good value for money.”

“They massively surprised us with how good they were – and that doesn’t happen often. We felt we were getting really good value for money.”

As with all our clients, we created a sales cadence for Cryptocompare- a series
of touches via two channels, email and LinkedIn, perfectly spaced to raise
awareness without irritating the prospect.

As with all our clients, we created a sales cadence for Cryptocompare- a series of touches via two channels, email and LinkedIn, perfectly spaced to raise awareness without irritating the prospect.

“Their processes showed that you can be far more persistent than I would naturally be myself. That persistence across two platforms undoubtedly got the maximum response.”

The Result

We achieved an open rate of 60%. The combination of email and LinkedIn brought an average positive engagement rate of 5% – with one month reaching 6.7%. Looking at LinkedIn alone, we achieved an average connection rate of 37% and a positive engagement rate of 2.6%. Cryptocompare now has an impressive database of leads. In addition to this, the company has learnt to approach their sales processes in an entirely different way.

“The feedback loop was very good. When matches
weren’t optimal, we fed back and the next batches
were right on the money. Within 3 weeks,
Growthonics was doing exactly what we wanted them to do.

“The feedback loop was very good. When matches weren’t optimal, we fed back and the next batches were right on the money. Within 3 weeks, Growthonics was doing exactly what we wanted them to do.

“They transformed our sales processes, and we’re now so much better at selling our product. We got so much value from Growthonics. It felt as though we had a team working for us, which was amazing.

If I were building a business from scratch, I would engage their services from the start. Rather
than leaving it until later, it would be one of the first things I’d do.”

“They transformed our sales processes, and we’re now so much better at selling our product. We got so much value from Growthonics. It felt as though we had a team working for us, which was amazing. If I were building a business from scratch, I would engage their services from the start. Rather than leaving it until later, it would be one of the first things I’d do.”

Stats

30%

Open rate

5%

Straight positive rate

37%

Connection rate

What sort of results could we deliver for your company?
To find out, get in touch with the Growthonics team here.

Service Stats

2

Researchers

1864

Leads sourced a month

0.5%

Bounce rate

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