With the competitive nature of today’s market place nearly every company is at one point faced with the challenge of finding employees with the right skillset that will catapult their business to the next level. This, notwithstanding the constant war for talent, has resulted in human resources managers turning to recruitment services to find the right talent to enhance their workforce.

A professional recruiting firm will help you to easily find the right candidate to join your human resource pool after vetting a host of job seekers. Although nearly every sector was affected by the pandemic, the recovery hasn’t been the same for all given the recession that followed. However, companies have remained resilient in the face of high cost of living to continue looking for the right talent to help improve their bottom line. 

Here are the top recruitment industries of 2022:

There has been a steady rise in the need for cloud-based services and storage especially as more businesses embrace digital services. In 2021, the average number of applications that businesses used stood at 110. This, even as there was an emergence of new SaaS products with the industry projected to grow to $716.52 billion by the year 2028.

This article gives an overview of what a SaaS company is, its features and a list of top SaaS companies of 2022.

Running a data driven marketing campaign is crucial for regular monitoring of performance. Marketers must tap into data collected to gain insights on behaviours, preferences, tastes and habits of their target audience before making changes that will improve their conversion rates. This is where data planning comes in.

We can’t believe that almost a decade has passed since Growthonics started. Time indeed flies fast when you’re enjoying providing top-tier B2B Lead Generation and Data Management services for some of the finest companies in the industry.

Our story started in 2015 when Growthonics was established to support and transform sales teams to drive revenue better and enable accelerated growth. We evolved with the times implementing and using the best tools and strategies to grow our client’s businesses. In these challenging time we have continued to deliver amazing value to our clients, enabling them to leverage our expertise.

So much so, this year we celebrate another breakthrough as we stand out as a leading company in the global consulting industry. 

Data analytics and data science are indispensable to your business if you want to stay ahead of competition. These two technologies have gained popularity with the surge in the reliance of big data to make key decisions. As more organisations and businesses recognize the value of big data and statistical analysis in decision making, so does the demand for these two technologies continue to grow.

Yet, most people tend to use them interchangeably, owing to the evolving nature of data analytics and data science . This is mostly because of their linkage with big data. The reality is that there’s a stark difference between the two.

In this article, we give you an overview of data analytics and data science and how you can leverage them alongside big data to take your business to the next level.

Data is one of the key drivers of any successful marketing campaign. So it’s no surprise that the internet is awash with data that keeps flooding back and forth. This data is organised, integrated, and activated with specific marketing strategy and different set rules.

Even then, the kind of customer data guaranteed to benefit you the most will depend on your marketing goals and the prevailing circumstances. This calls for you to know different types of data, where you can access it and how to use it.

In this article, we give you an overview of what is first, second, third-party data, their differences and how you can effectively incorporate them into your next campaign.

Big data is one of the most common buzzwords that is thrown around lately. This is rightly so, as it’s concurrent with the amount of data businesses and consumers generate worldwide giving value to big data analytics.

Simply put, big data analytics is the fuel behind every decision businesses make in every industry.  Big data analytics focuses on examining large volumes of data ostensibly to gather insights, uncover hidden patterns and co-relations. You can leverage technology in analysing big data and getting answers fast. This was much slower and less efficient when using traditional business intelligence solutions.

In this guide, we help you understand big data, it’s importance, how it works, best practices, how businesses benefit from using big data and how you can create an effective big data strategy.

The strength of your sales troops has a direct impact on your bottom line. Therefore, you must ensure your sales reps are adequately equipped with a proven sales process playbook that guarantees results. Unfortunately, many sales managers assume a sales playbook is a series of sales sheets and call scripts.

In this article, we take you through the basics of a sales playbook, the benefits of having one and what makes the sales playbook framework.

Your business will thrive only when you have a constant flow of customers going through your sales pipeline. The question then should you emphasise on customer acquisition or lead generation to grow quickly?

If you’re faced with this dilemma, it’s probably because you simply can’t draw the line between these two terms. Well, while they’re closely related and often considered as being the same, they’re not the same.

You certainly want to grow your business faster and are wondering which between acquiring customers and generating leads you should focus on to amplify your marketing efforts.

In this article, we draw parallels between the two terms to help you know where you need to focus your customer acquisition cost (cac) more to achieve your goals.

It’s disheartening to see a brand you’ve worked so hard to build lose its market share to competition.  Often, this is not about what you’re doing right about the brand rather, what you’re not doing that is hindering growth.

This is where market penetration strategies come in.

In this guide we cover:

-Market penetration strategies
–How to calculate market penetration

–Pricing strategies in marketing