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Client Success Story

We focus on scaling and growing your business, that is why we have so many satisfied clients.

We focus on scaling and growing your business,
that is why we have so many satisfied clients.

Trusted by more than 300 companies

Cadfem

– Paul Lethbridge

Leading provider for simulation-based engineering.

Cadfem is one of the few UK companies who provide and support simulation software.
Working alongside a wide variety of customers – from bathroom manufacturers to oil rigs
– they help speed up the development process to bring innovation to life quickly.

THE BRIEF

Just over a year ago, Paul Lethbridge became Cadfem’s Business Development Manager. Although the UK and Ireland market is still relatively modest, Paul could see a significant mismatch between the number of leads in Cadfem’s pipeline and the opportunities in the market. He got together with the sales team to pick out some industry verticals and they started prospecting leads.

“It was very much random acts of kindness
in terms of prospecting. We got some interesting
leads, but it just wasn’t generating the
volume that we wanted.”

We didn’t have a sustainable pipeline. We had a small volume of
leads, and an even smaller volume of positive responses coming
back – and we wanted to change that.”

We didn’t have a sustainable pipeline. We had a small volume of leads, and an even smaller volume of positive responses coming back – and we wanted to change that.”

Fortuitously, around this time an email from Growthonics arrived in the Cadfem inbox.

“Growthonics’ service was more
holistic than the other providers.

I had a good feeling about
Growthonics. They obviously
knew their stuff when it came
to reaching out to people.”

Understandably cautious about the return on investment, the Cadfem
team decided to test us out by running a pilot program of lead generation
and email outreach.

Understandably cautious about the return on investment, the Cadfem team decided to test us out by running a pilot program of lead generation and email outreach.

The Process

The pilot was to run for just over 1 month. We started by gathering as much
detail as possible on Cadfem’s target market – small to medium enterprises
with a turnover of below £100 million.

The pilot was to run for just over 1 month. We started by gathering as much detail as possible on Cadfem’s target market – small to medium enterprises with a turnover of below £100 million.

“It was immediately
obvious that Growthonics
understood that line

– and that they would research
the market.

We needed that, and we needed a company
that didn’t feel like an automated robot. We wanted someone who could accept feedback and adapt, rather than working to a rigid template.”

Cadfem was assigned an account manager, Anna, who answered Paul’s
questions and explained the methodology behind our lead generation and
email outreach processes.

Cadfem was assigned an account manager, Anna, who answered Paul’s questions and explained the methodology behind our lead generation and email outreach processes.

“Anna is brilliant.

When I asked her a question,
she knew everything about the mechanisms behind it…

…why they do certain things. She listened, fed
information back to her team and we got a timely
response.”

…why they do certain things. She listened, fed information back to her team and we got a timely response.”

After researching leads based on Cadfem’s market specifications, gathering and double-verifying contact details, we reached out to 169 prospects over the course of the pilot.

“For us, that was huge – 10 times
what we were able to do ourselves.

We got more leads than
we could ever dream of.”

The RESULT

Cadfem was delighted with the results of the pilot. Paul was particularly
impressed by the speed at which we grasped the specific market niche, and
how quickly the results started to come in.

Cadfem was delighted with the results of the pilot. Paul was particularly impressed by the speed at which we grasped the specific market niche, and how quickly the results started to come in.

It was amazing.

We got engagement – and it was very nicely done. Straight away, it was obvious that they knew

After the pilot, our services became a permanent solution for Cadfem. So far, we have reached out to more than 5,000 prospects and over 1,800 companies have been discovered.

“What Growthonics are
exceptionally good at is finding
contacts. They are very accurate.

They are also re-targeting older leads that didn’t respond – but
they’re not just going back to the same people. They are
re-researching companies and finding different people. That’s
proving very successful. We’re getting a lot of response.”

They are also re-targeting older leads that didn’t respond – but they’re not just going back to the same people. They are re-researching companies and finding different people. That’s proving very successful. We’re getting a lot of response.”

As with all our customers, Cadfem receives regular reports and spreadsheets
containing clearly presented details of who we’ve contacted, which prospects
have opened emails, positive and negative responses.

As with all our customers, Cadfem receives regular reports and spreadsheets containing clearly presented details of who we’ve contacted, which prospects have opened emails, positive and negative responses.

“You get a really clear picture of what’s
going on. The positive engagement rates
are 2 to 3 times what I was seeing before.

Also, our sales cycle is relatively long – typically 6 to 9 months, and it
requires a lot of technical hand-holding. But all that has changed.
We’ve had a 3-week sales cycle with Growthonics, which is just
amazing.”

Also, our sales cycle is relatively long – typically 6 to 9 months, and it requires a lot of technical hand-holding. But all that has changed. We’ve had a 3-week sales cycle with Growthonics, which is just amazing.”

Before coming to us, Cadfem’s sales pipeline was too small to be sustainable,
and the email campaigns were getting limited results. Before coming to us,
Cadfem’s sales pipeline was too small to be sustainable, and the email campaigns were getting limited results.

Thanks to our lead generation and email outreach, Cadfem has hundreds of
well-qualified leads and dozens of deals in the pipeline. Recently, they’ve won a
contract with a company that’s set to become one of their most profitable
clients.

Before coming to us, Cadfem’s sales pipeline was too small to be sustainable, and the email campaigns were getting limited results. Before coming to us, Cadfem’s sales pipeline was too small to be sustainable, and the email campaigns were getting limited results.

Thanks to our lead generation and email outreach, Cadfem has hundreds of well-qualified leads and dozens of deals in the pipeline. Recently, they’ve won a contract with a company that’s set to become one of their most profitable clients.

“The outcome
has been impressive.

Growthonics has delivered for us, and they’re flexible.
They can handle a diverse range of industries. It doesn’t matter
where you’re coming from. It works.”

Growthonics has delivered for us, and they’re flexible. They can handle a diverse range of industries. It doesn’t matter where you’re coming from. It works.”

stats

36.76%

Open Rate

4.92%

Straight Positive Rate

19.86%

Reply Rate

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