Hastee Case Study
Our campaign delivered 36% Open Rate,
2.7% Straight Positive Rate and 22% Reply Rate.
Our campaign delivered 36% Open Rate, 2.7% Straight Positive Rate and 22% Reply Rate.
Trusted by more than 300 companies
Hastee
Financial Services (2020)
Hastee provides employees of an organisation with the enhanced choice and financial
freedom of being able to choose when they would like to receive their pay. Through Hastee’s
platform, organisations are able to provide their staff with the ownership of their earnings
without incurring extra costs to them.
Hastee provides employees of an organisation with the enhanced choice and financial freedom of being able to choose when they would like to receive their pay. Through Hastee’s platform, organisations are able to provide their staff with the ownership of their earnings without incurring extra costs to them.
THE CHALLENGE
Hastee needed to target multiple different sectors and sizes of organizations
concurrently and at scale in order to meet their ambitious growth goal.
Hastee needed to target multiple different sectors and sizes of organizations concurrently and at scale in order to meet their ambitious growth goal.
THE SOLUTION
Growthonics designed a solution that consisted of a 4 analyst research team, 4 outreach inbox strategists and
a dedicated SDR Team. Having a large team meant that Hastee could penetrate multiple markets at the same time
without compromising on the amounts of leads produced per month.
Growthonics designed a solution that consisted of a 4 analyst research team, 4 outreach inbox strategists and a dedicated SDR Team. Having a large team meant that Hastee could penetrate multiple markets at the same time without compromising on the amounts of leads produced per month.
1. Sourcing
A Growthonics Account Manager worked with Hastee to better understand the different categories
of organisations that fall within their target criteria. By doing this we were able to create a bespoke
strategy to source the required leads as effectively as possible.
Targeting & Profiling
2. Enrichment
Once each criterion was defined, the 4-analyst team assigned to Hastee sourced, verified and collected
the contact details of the targeted individuals within the organisations. This data was built into a database
which Hastees leaders had 24/7 access to.
Data Collection
3. Outreach
Growthonics’ dedicated outbound team crafted the ideal 4-touch email sequence that produced positive
engagements and created the desired output process of booked meetings.
Outreach
4. Development
Growthonics’ dedicated SDRs picked up all positive engagements and personally responded to
them with the ultimate goal of booking meetings directly into the calendars of Hastee’s salespeople.
Meetings
Conversion
THE RESULTS
22%
Reply Rate
Growthonics built the most effective outbound email campaign using the best tools on the market which resulted in a 22% reply rate.
Growthonics built the most effective outbound email campaign using the best tools on the market which resulted in a 22% reply rate.
2.7%
Straight Positive Rate
The multi-touch campaigns set up, used
and optimized by the Growthonics teams
resulted in 2.7% straight positive rate.
The multi-touch campaigns set up, used and optimized by the Growthonics teams resulted in 2.7% straight positive rate.
35+
Meetings Booked
Growthonics set up a bespoke outbound
campaign that resulted in more than 35
meetings booked from quality leads, email
responses and high open rates.
Growthonics set up a bespoke outbound campaign that resulted in more than 35 meetings booked from quality leads, email responses and high open rates.
36%
Open Rate
Our specialists managed Hasteed outbound email
campaigns which also gave them access to the best
automation tools on the market, giving them high
visibility and a 36% email open rate.
Our specialists managed Hasteed outbound email campaigns which also gave them access to the best automation tools on the market, giving them high visibility and a 36% email open rate.
5.2%
Positive engagement rate
At Growthonics we used customized multi-touch campaigns which were
effectively run and optimised to give Hastee the best results. With our
rigid campaign management and continuous A/B Testing, we ensured
that they received positive engagement of 5.2%.
At Growthonics we used customized multi-touch campaigns which were effectively run and optimised to give Hastee the best results. With our rigid campaign management and continuous A/B Testing, we ensured that they received positive engagement of 5.2%.
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