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Mapping GDPR: How to plan your B2B email strategy across the EU

Sending GDPR compliant cold emails B2B

Since the initial scramble to update privacy policies in 2018, talk of GDPR regulations has gone quiet. Every company that operates in the EU must comply, but this still leaves a big question mark over the heads of marketing managers across the continent: how do you maintain an effective B2B […]

How To Generate Sales With The Perfect Prospect Profile

Prospect Profile

In 2007 it took an average of 3.68 cold call attempts to reach a prospect. Today, however, it takes an average of 18 attempts to actually get through to a buyer.   We are living in the most competitive age of selling yet – with new media channels, outreach techniques […]

GDPR Doesn’t Mean We Will Stop Contacting Businesses

GDPR compliant email

There has been a lot of scrutiny over how lead generation and email outreach companies such as ourselves will be able to continue as a business model post-GDPR. Contrary to mainstream media, GDPR compliant email marketing is still legal and is still effective! As much of the press coverage has […]

Improve Sales Team Efficiency With One Easy Change

Growth hack for sales team

The average sales team spends only ⅓ of their working day actually talking to prospects. Seem wasteful? It is. If you run a business, or a sales team, increasing the effectiveness and efficiency of a sales team is always going to be your top priority. An inefficient sales team is a waste […]

5 Critical Steps To Sending GDPR-Compliant B2B Emails

Sending GDPR compliant cold emails B2B

Contrary to popular belief, it is still legal and effective to send businesses sales emails now the GDPR is enforceable. This article dispels the myths around cold emailing under the new regulations and gives you some simple, actionable tips to ensure your B2B email campaigns are GDPR-compliant. First off, I […]

4 Easy Steps For Successful LinkedIn Lead Generation

LinkedIn Lead Generation

An estimated 80% of B2B leads come from LinkedIn. LinkedIn lead generation is critical in a modern B2B strategy: to source leads, connect with prospects and nurture customers. However, getting the most out of the platform can be hard – which is why I have summarised these 4 easy steps to […]

Outbound Outreach With Inbound Marketing For More Sales

Inbound Marketing

Both outbound and inbound marketing and sales methodologies ultimately share the same goal: conversions. The inbound and outbound trajectories – attracting prospects, nurturing leads and closing clients – share a lot in common. Inbound and outbound can support each other throughout the buyer’s journey, and this article explores exactly how […]

9 B2B Subject Line Strategies That Actually Work

B2B email subject line

The average business professional today sends and receives 116 business emails every single day. Email marketing NEEDS to be strategic if it wants to stand out from the noise – so I have compiled a few simple B2B subject line strategies for you to get those emails opened. According to Chadwick Martin […]