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Customer Engagement

Customer Engagement

If you are reading this article and you are in business or in sales, the question which you are probably asking is “What will my sales strategy and outcome be like in 2021?” Better still, many of you must be asking, “what will my sales team look like in the next 4 months?”, never mind trying to get to 2021.

Mapping GDPR: How to plan your B2B email strategy across the EU

Sending GDPR compliant cold emails B2B

Since the initial scramble to update privacy policies in 2018, talk of GDPR regulations has gone quiet. Every company that operates in the EU must comply, but this still leaves a big question mark over the heads of marketing managers across the continent: how do you maintain an effective B2B […]

How To Generate Sales With The Perfect Prospect Profile

Prospect Profile

In 2007 it took an average of 3.68 cold call attempts to reach a prospect. Today, however, it takes an average of 18 attempts to actually get through to a buyer.   We are living in the most competitive age of selling yet – with new media channels, outreach techniques […]

GDPR Doesn’t Mean We Will Stop Contacting Businesses

GDPR compliant email

There has been a lot of scrutiny over how lead generation and email outreach companies such as ourselves will be able to continue as a business model post-GDPR. Contrary to mainstream media, GDPR compliant email marketing is still legal and is still effective! As much of the press coverage has […]