The cornerstones of success in sales rely heavily on targeting, data, deliverability and copy. These four elements are also the 4 links that strengthen your outbound chain. So how do you strengthen these elements? In this blog we focus on targeting your ideal customer and the importance this has on your outbound strategy.
Companies today are constantly looking for new ways to solve the sales challenges which they are faced with. In this article we shed some light on what the term sales enablement is, what it has to offer, and the tools that will help scale your business.
If you are reading this article and you are in business or in sales, the question which you are probably asking is “What will my sales strategy and outcome be like in 2021?” Better still, many of you must be asking, “what will my sales team look like in the next 4 months?”, never mind trying to get to 2021.
Email has been the unrivalled king of sales enablement. No other medium came close for lead generation and customer engagement. But is that still the case?
How do you keep your leads warm without becoming pushy? We have all experienced the frustration of receiving a positive response, only for the lead to dry up. So how do you overcome this?
Sales is highly dependent on email. Regardless of industry, it’s one of the most valuable weapons in the sales arsenal. So how do you manage the time spent on email efficiently?
In this new environment, many companies are reluctant to purchase. With budgets on hold, there’s very little a salesperson can do. So, what’s the solution?
Domain protection is a vital, but often overlooked aspect of email marketing. Without it, your emails risks being blocked or sent to a spam folder
GDPR and email marketing to deliver new business leads can seem daunting due to regulation changes. However, LinkedIn outreach can be more rewarding.
Since the initial scramble to update privacy policies in 2018, talk of GDPR regulations has gone quiet. Every company that operates in the EU must comply, but this still leaves a big question mark over the heads of marketing managers across the continent: how do you maintain an effective B2B […]