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5 Critical Steps To Sending GDPR-Compliant B2B Emails

Sending GDPR compliant cold emails B2B

Contrary to popular belief, it is still legal and effective to send businesses sales emails now the GDPR is enforceable. This article dispels the myths around cold emailing under the new regulations and gives you some simple, actionable tips to ensure your B2B email campaigns are GDPR-compliant. First off, I […]

4 Easy Steps For Successful LinkedIn Lead Generation

LinkedIn Lead Generation

An estimated 80% of B2B leads come from LinkedIn. LinkedIn lead generation is critical in a modern B2B strategy: to source leads, connect with prospects and nurture customers. However, getting the most out of the platform can be hard – which is why I have summarised these 4 easy steps to […]

Outbound Outreach With Inbound Marketing For More Sales

Inbound Marketing

Both outbound and inbound marketing and sales methodologies ultimately share the same goal: conversions. The inbound and outbound trajectories – attracting prospects, nurturing leads and closing clients – share a lot in common. Inbound and outbound can support each other throughout the buyer’s journey, and this article explores exactly how […]

9 B2B Subject Line Strategies That Actually Work

B2B email subject line

The average business professional today sends and receives 116 business emails every single day. Email marketing NEEDS to be strategic if it wants to stand out from the noise – so I have compiled a few simple B2B subject line strategies for you to get those emails opened. According to Chadwick Martin […]

Inbound V Outbound – Which Really Works?

Inbound vs outbound

There are hundreds of articles online proclaiming ‘Outbound is dead’ or that ‘Inbound is a fad’, each tearing the other methodology apart. However, there are pros and cons to both methodologies, and this article aims to give both an honest appraisal so that you can make the right choice for […]

4 Ways Outbound Can Support Your Inbound Marketing

Inbound Marketing

Inbound marketing cannot operate in a vacuum. Elements of both Inbound and Outbound strategies are needed to make campaigns effective – this article covers just four of the ways Outbound can be used to make Inbound more effective. Following on from last week’s article (Inbound v Outbound Which Really Works?), […]

How Growthonics is Set Up For GDPR

GDPR

As a lead generation, email marketing and data processing service provider, Growthonics has been set up for the changes to GDPR legislation in May 2018 and has taken steps to ensure that both we and our clients are fully compliant. There is an abundance of material already online about GDPR, […]

5X More Likely To Close Deals With Trigger Event Selling

Trigger Event selling

Trigger event selling allows you to get to your prospect at a point where they are most receptive to your solution, before they find your competition. It is the perfect opportunity to provide a solution when there is an actual need. This article takes you through what trigger event selling […]

Why You Need A Specialised Outbound Team

Outbound Team

In the B2B world, it can sometimes seem impossible to separate lead generation and sales, as many sales teams are expected not only to close the sale, but to find their own leads too, and in some cases even manage accounts. In order to get the most out of your […]

Generate New Business With CRM Cleansing

CRM Cleansing

Out with the old, in with the new. Cleansing your CRM database of old and out-of-date leads is a necessity with GDPR changes coming in May, and of course to ensure you aren’t paying to store dead leads. However, it is also an opportunity for lead generation and new business. […]