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Bringing you the latest trends, industry insights and knowledge
for a scalable sales solution.

Bringing you the latest trends, industry insights and knowledge for a scalable sales solution.

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OUR INSIGHTS

How to optimise your outbound campaign

How to optimise your outbound campaign

Successful outbound sales campaigns rely on various components joining up in harmony and running like clockwork. From lead research through to execution, there are many steps which businesses need to consider, as detailed in the Growthonics’ white paper, How to Optimise your Outbound Strategy for Success. In our latest blog we look at A/B testing and the part this can play in optimising your outbound campaign.

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How to optimise your outbound campaign

How to optimise your outbound campaign

Successful outbound sales campaigns rely on various components joining up in harmony and running like clockwork. From lead research through to execution, there are many steps which businesses need to consider, as detailed in the Growthonics’ white paper, How to Optimise your Outbound Strategy for Success. In our latest blog we look at A/B testing and the part this can play in optimising your outbound campaign.

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Best Channels for an outbound strategy

The best channels for an outbound strategy: Email, Phone, LinkedIn, Video

The statement of “Omnichannel is vital to the success of sales and marketing” is increasingly common, with multi-touch approaches today considered the best practice. But is that actually true? In our latest blog, Bazil Crowley looks at the individual channels within an outbound strategy and highlights the unique advantages and disadvantages of utilising them.

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Brexit and your outbound strategy

What does brexit mean to your outbound strategy

The transition period is over. We’re now one month into Brexit and many companies have been asking themselves what the consequences will be for their business, their clients and other companies throughout the UK.

In our latest blog article we highlight what we know so far and whats to come.

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Questions to ask when evaluating your strategy

Evaluating your outbound strategy

There is always going to be room for improvement when it comes to outbound campaign strategy.
As offerings change and opportunities develop, it is important to reassess your outbound campaign strategy and make sure that you are still on the right track. In our latest blog, we identify the 6 key questions to ask yourself when evaluating your strategy.

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Making your emails stand and be read

How to get your emails to stand out

With the increase in remote working, cold calling has become a less frequent and favoured outbound option for sales teams. As they struggle to reach prospects and are constantly facing unanswered lines or full Inboxes, we look at this ever-increasing issue and identify the best way to generate new leads in 2021.

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Seasonal Slowdowns

Seasonal Slowdowns, and how to avoid them

During the holiday season, most companies put lead generation activities on hold, but is a seasonal shut down the right approach?
In our latest blog article, we highlight how you can still generate new sales in December, whilst developing your sales pipeline for the New Year.

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CRM Maintenance

Generate New Business With CRM Cleansing

Out with the old, in with the new. Cleansing your CRM database of old and out-of-date leads is a necessity with GDPR, and of course to ensure you aren’t paying to store dead leads. Here we highlight the importance of CRM Cleansing and how it can generate new business

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LinkedIn Lead Generation

4 Easy Steps For Successful LinkedIn Lead Generation

An estimated 80% of B2B leads come from LinkedIn. LinkedIn lead generation is critical in a modern B2B strategy: to source leads, connect with prospects and nurture customers. However, getting the most out of the platform can be hard – which is why I have summarised these 4 easy steps to help you get started.

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Out Of Office

5 Steps That Will Make You Love ‘Out Of Office’ Replies

You prospected, you prepared, you agonised over the copy – ‘Out of Office’ (OOO) replies are incredibly frustrating to many in outbound email because it means a missed opportunity. However, this is not true. OOO replies are a potential gold mine for lead generation and updating your contact database.

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Trigger Event selling

5X More Likely To Close Deals With Trigger Event Selling

Trigger event selling allows you to get to your prospect at a point where they are most receptive to your solution, before they find your competition. It is the perfect opportunity to provide a solution when there is an actual need. This article takes you through what trigger event selling is, how it works, and what triggers to keep an eye out for.

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How sales leaders finish the year strong

As 2020 races to a close and 2021 moves ever closer, it is natural to reflect on this year’s progress and think about how to achieve next year’s goals. However, with the continued uncertainty, the idea of planning can seem daunting. In our blog article we highlight how to get the most out of Q4 whilst still setting yourself up to succeed in Q1 2021.

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Optimizing Your LinkedIn Profile

LinkedIn has become the leading and most powerful channel and platform for personal and business branding and awareness. Yet, many people don’t take time to optimize their LinkedIn profiles and pages. Here we take a look at how you too can take advantage of LinkedIn and grow your business

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Targeting – A cornerstone to success

The cornerstones of success in sales rely heavily on targeting, data, deliverability and copy. These four elements are also the 4 links that strengthen your outbound chain. So how do you strengthen these elements? In this blog we focus on targeting your ideal customer and the importance this has on your outbound strategy.

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Customer Engagement

Customer Engagement

If you are reading this article and you are in business or in sales, the question which you are probably asking is “What will my sales strategy and outcome be like in 2021?” Better still, many of you must be asking, “what will my sales team look like in the next 4 months?”, never mind trying to get to 2021.

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