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Bringing you the latest trends, industry insights and knowledge
for a scalable sales solution.

Bringing you the latest trends, industry insights and knowledge for a scalable sales solution.

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OUR INSIGHTS

Enhancing your lead nurturing strategy

Enhancing your lead nurturing strategy

Whether you are a fast growing start-up or an established business, defining your target market has never been as important as it is now. With data eroding quicker than previous years, the challenge of enriching data and changing tact in your campaign approach has become more prevalent. In our latest blog Bazil Crowley discusses the best way to approach, nurture and engage with your prospects through your outbound campaigns.

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Enhancing your lead nurturing strategy

Enhancing your lead nurturing strategy

Whether you are a fast growing start-up or an established business, defining your target market has never been as important as it is now. With data eroding quicker than previous years, the challenge of enriching data and changing tact in your campaign approach has become more prevalent. In our latest blog Bazil Crowley discusses the best way to approach, nurture and engage with your prospects through your outbound campaigns.

Read the article >>
Which marketing channels perform best for different industries

Which marketing channels perform best for different industries

Companies typically spend between 10 -15% of their revenue on marketing, and until 2020 when COVID-19 put the brakes on vast amounts of commercial activity, the amount being invested had been steadily increasing.
With referrals, email, pay-per-click, and outbound calling all being viable strategies for B2B organisations, what is actually the best one to use? In our latest blog, Bazil Crowley looks into different industry sectors and identifies some nuances worth noting and statistics that might surprise you.

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4 essential tools to adopt for an optimised sales campaign

Outbound sales technology

The saying a bad workman always blames his tools is an oft cited one. It has stuck with us ever since it was first cited in French during the 13th century, but in today’s sales sphere, technology can be the difference between a successful or poorly executed outbound campaign. In our latest blog, George Allison looks at the different tools required and why they are essential to optimise an outbound sales campaign.

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What roles make an optimised sales development team

What roles make up an optimised sales development team

Establishing a successful sales development team is not simply a case of hiring a handful of gifted salespeople. Effective campaigns rely on specialist input at various stages, and different people with different skill sets are key to nailing each opportunity. In our latest blog, George Allison looks at why multi-tasking job functions can be more costly than cost-effective, and which job roles are key to optimising your outbound strategy.

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Optimum cadences in your outbound strategy

Optimum cadences within your outbound strategy

Sending out thousands of messages is easy – the challenge lies in identifying the right channel for those messages, at the right time. In our latest blog Bazil Crowley looks at sales cadences; its setup and nurturing process, and the multi-channel approach that will always win more business.

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How to optimise your outbound campaign

How to optimise your outbound campaign

Successful outbound sales campaigns rely on various components joining up in harmony and running like clockwork. From lead research through to execution, there are many steps which businesses need to consider, as detailed in the Growthonics’ white paper, How to Optimise your Outbound Strategy for Success. In our latest blog we look at A/B testing and the part this can play in optimising your outbound campaign.

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Best Channels for an outbound strategy

The best channels for an outbound strategy: Email, Phone, LinkedIn, Video

The statement of “Omnichannel is vital to the success of sales and marketing” is increasingly common, with multi-touch approaches today considered the best practice. But is that actually true? In our latest blog, Bazil Crowley looks at the individual channels within an outbound strategy and highlights the unique advantages and disadvantages of utilising them.

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Brexit and your outbound strategy

What does brexit mean to your outbound strategy

The transition period is over. We’re now one month into Brexit and many companies have been asking themselves what the consequences will be for their business, their clients and other companies throughout the UK.

In our latest blog article we highlight what we know so far and whats to come.

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Questions to ask when evaluating your strategy

Evaluating your outbound strategy

There is always going to be room for improvement when it comes to outbound campaign strategy.
As offerings change and opportunities develop, it is important to reassess your outbound campaign strategy and make sure that you are still on the right track. In our latest blog, we identify the 6 key questions to ask yourself when evaluating your strategy.

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Making your emails stand and be read

How to get your emails to stand out

With the increase in remote working, cold calling has become a less frequent and favoured outbound option for sales teams. As they struggle to reach prospects and are constantly facing unanswered lines or full Inboxes, we look at this ever-increasing issue and identify the best way to generate new leads in 2021.

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Seasonal Slowdowns

Seasonal Slowdowns, and how to avoid them

During the holiday season, most companies put lead generation activities on hold, but is a seasonal shut down the right approach?
In our latest blog article, we highlight how you can still generate new sales in December, whilst developing your sales pipeline for the New Year.

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CRM Maintenance

Generate New Business With CRM Cleansing

Out with the old, in with the new. Cleansing your CRM database of old and out-of-date leads is a necessity with GDPR, and of course to ensure you aren’t paying to store dead leads. Here we highlight the importance of CRM Cleansing and how it can generate new business

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LinkedIn Lead Generation

4 Easy Steps For Successful LinkedIn Lead Generation

An estimated 80% of B2B leads come from LinkedIn. LinkedIn lead generation is critical in a modern B2B strategy: to source leads, connect with prospects and nurture customers. However, getting the most out of the platform can be hard – which is why I have summarised these 4 easy steps to help you get started.

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Out Of Office

5 Steps That Will Make You Love ‘Out Of Office’ Replies

You prospected, you prepared, you agonised over the copy – ‘Out of Office’ (OOO) replies are incredibly frustrating to many in outbound email because it means a missed opportunity. However, this is not true. OOO replies are a potential gold mine for lead generation and updating your contact database.

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Trigger Event selling

5X More Likely To Close Deals With Trigger Event Selling

Trigger event selling allows you to get to your prospect at a point where they are most receptive to your solution, before they find your competition. It is the perfect opportunity to provide a solution when there is an actual need. This article takes you through what trigger event selling is, how it works, and what triggers to keep an eye out for.

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How sales leaders finish the year strong

As 2020 races to a close and 2021 moves ever closer, it is natural to reflect on this year’s progress and think about how to achieve next year’s goals. However, with the continued uncertainty, the idea of planning can seem daunting. In our blog article we highlight how to get the most out of Q4 whilst still setting yourself up to succeed in Q1 2021.

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Optimizing Your LinkedIn Profile

LinkedIn has become the leading and most powerful channel and platform for personal and business branding and awareness. Yet, many people don’t take time to optimize their LinkedIn profiles and pages. Here we take a look at how you too can take advantage of LinkedIn and grow your business

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Targeting – A cornerstone to success

The cornerstones of success in sales rely heavily on targeting, data, deliverability and copy. These four elements are also the 4 links that strengthen your outbound chain. So how do you strengthen these elements? In this blog we focus on targeting your ideal customer and the importance this has on your outbound strategy.

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Customer Engagement

Customer Engagement

If you are reading this article and you are in business or in sales, the question which you are probably asking is “What will my sales strategy and outcome be like in 2021?” Better still, many of you must be asking, “what will my sales team look like in the next 4 months?”, never mind trying to get to 2021.

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