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Trusted by more than 300 companies

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Top 5 Recruitment Industries of 2022

Top 5 Recruitment Industries of 2022

With the competitive nature of today’s market place nearly every company is at one point faced with the challenge of finding employees with the right skillset that will catapult their business to the next level. This has resulted in human resources managers turning to recruitment services to find the right talent to enhance their workforce. Here are our top recruitment industries of 2022.

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Top 5 Recruitment Industries of 2022

Top 5 Recruitment Industries of 2022

With the competitive nature of today’s market place nearly every company is at one point faced with the challenge of finding employees with the right skillset that will catapult their business to the next level. This has resulted in human resources managers turning to recruitment services to find the right talent to enhance their workforce. Here are our top recruitment industries of 2022.

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Top SAAS Companies 2022

Top SaaS Companies of 2022

In 2021, the average number of applications that businesses used stood at 110. This, even as there was an emergence of new SaaS products with the industry projected to grow to $716.52 billion by the year 2028. This article gives an overview of what a SaaS company is, its features and a list of top SaaS companies of 2022.

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Data Planning

What Is Data Planning?

Running a data driven marketing campaign is crucial for regular monitoring of performance. Marketers must tap into data collected to gain insights on behaviours, preferences, tastes and habits of their target audience before making changes that will improve their conversion rates. This is where data planning comes in.

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Data analytics vs Data Science

Data Analytics vs Data Science

Data analytics and data science are indispensable to your business if you want to stay ahead of competition. These two technologies have gained popularity with the surge in the reliance of big data to make key decisions. As more organisations and businesses recognize the value of big data and statistical analysis in decision making, so does the demand for these two technologies continue to grow.

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What is First party, second party and third party data

What Is First, Second- and Third-Party Data?

Data is one of the key drivers of any successful marketing campaign. The kind of customer data guaranteed to benefit you the most will depend on your marketing goals and the prevailing circumstances. In this article, we give you an overview of what is first, second, third-party data, their differences and how you can effectively incorporate them into your next campaign.

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What Is Big Data

What is Big Data?

Big data refers to massive data sets that can’t be stored, processed or even analysed using traditional business tools. Millions of data sources across the world generate massive data rapidly. In this guide, we help you understand big data, it’s importance, how it works, best practices, how businesses benefit from using big data and how you can create an effective big data strategy.

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Sales Playbook Framework Essentials

Sales Playbook Framework Essentials

A good sales playbook helps sales reps navigate even the toughest parts of the sale process by providing tips on overcoming obstacles. Your sales playbook should include all the resources your sales reps will need to take prospects and existing customers through the sales cycle to close more deals – scripts for sales calls, buyer personas, sales tools & discovery questions among other things.

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Customer Acquisition vs Lead Generation

Customer Acquisition vs Lead Generation

Customer acquisition refers to the steps your company takes to convert leads and acquire customers. It’s how you manage inquiries and prospects gained from your lead generation efforts. Customer acquisition is best viewed as a funnel where you take prospects from visitors to become customers by attracting, engaging and delighting them.

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Market Penetration _ Pricing Strategies in Marketing

Market Penetration | Pricing Strategies in Marketing

Market penetration is the ratio of services/products sold against the projected total estimate. Brands need to know their market penetration to have a sense of their estimated total market size and percentage of customers buying their services and products. Market penetration also refers to actions brands take to surpass competitors and control a large market share to become a market leader.

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How To Motivate A Team

How To Motivate a Team

Steve Job’s quote “Great things in business are never done by one person; they’re done by a team of people” will no doubt inspire collaboration and teamwork for teams that want to succeed. Whether you’re a sales director or sales manager, you must tap into the incredible power of teamwork to increase job satisfaction, productivity, and individual performance. This article captures 5 practical ideas to help you motivate your team.

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B2B Marketing Guide

B2B Marketing Guide

There are several ways to achieve your goals through B2B marketing. You can use these tactics to generate demand, generate leads or convert leads. For demand generation, the aim is highlighting the problem your target audience is experiencing and showing them a solution. For lead generation and conversion, you’re simply encouraging them to evaluate and purchase.

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Business Development Representative vs Sales Development Representative

As their acronyms (BDR and SDR) are often used interchangeably, it can sometimes be confusing understanding their differences. While responsibilities of Sales Development Representatives and Business Development Representatives are quite similar, they are separate when you get down to specifics. A Business Development Rep takes care of prospecting outbound leads, while a Sales Development Rep is in charge of inbound leads qualification.

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Why Lead Nurturing is So Important

Lead nurturing is simply the process of reinforcing and developing relationships with prospects, buyers, and past customers at each stage of the sales funnel. It helps create a connection between leads and your brand by providing support and value in a personalised and delightful way.

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Buyer and Customer Personas | Ideal Customer Profile Guide

This article looks into ideal customer profile, buyer persona, customer persona, and why they are important to your sales and marketing teams. We also show you how to build a buyer persona, and their connection to your marketing campaign. By the end, you will have a good understanding of the impact of ICPs and personas on your bottom line.

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Appointment Setting Guide

Appointment Setting Guide

Having a successful appointment setting strategy coupled with engaging a reputable lead generation company guarantees you an increase in revenue and, of course, satisfied customers. In this appointment setting guide, we help you understand the basics of appointment setting, its importance in your business development efforts and the benefits of having an effective B2B appointment setting.

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Outsourcing vs Insourcing

Outsourcing vs Insourcing

While some businesses employ outsourcing, others go for insourcing or a combination of both. Outsourcing is an excellent option if your business needs to take advantage of the consciousness and clarity of experts from a global pool of talent. Insourcing is a great option if you already have a rich pool of talent. As a business, you must examine the benefits of choosing either option before making that strategic decision.

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What is a USP

What is a USP?

With a clear unique selling point, you’re able to have a focused marketing strategy that will inform your branding, messaging, copywriting, and marketing decisions. At the very least, your unique selling proposition should answer a potential customer’s questions about why your brand and not the competition. An effective USP will not only increase conversions but also brand loyalty, growth, and sales that translate to a successful business.

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What is a go-to-market strategy

What is a go-to-market strategy?

A go-to-market strategy is a step-by-step plan that will help you coordinate your messaging, define your ideal customers, and position your new product for a successful launch or relaunch for an existing product. A GTM strategy will offer a unique and compelling value proposition to gain competitive advantage and enhance customer experience. A go-to-market strategy is an asset to businesses in the B2B space.

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Outsourcing vs Offshoring

Outsourcing vs Offshoring

Outsourcing entails a company delegating an entire business function to an external organisation. Offshoring involves the relocation of part of your business operations or processes to an offshore location, usually another country. Both outsourcing and offshoring are effective strategies that you can tap to take advantage of their distinctive features to ramp up your revenue.

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How to survive a recession in business

How to Survive a Recession In Business

The cost of living crisis is currently at the forefront of people’s minds. Following its May 2022 Monetary Policy Report, the Bank of England forecast a sharp slowdown in UK growth in the latter part of 2022. This has led economists to talk of the UK economy going into recession at the end of the year. So, what can businesses do to survive a recession?

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