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Trusted by more than 300 companies

OUR INSIGHTS

Outbound Marketing Step By Step Video Guide

Outbound Marketing Step By Step Video Guide

Your Outbound Marketing strategy is only as strong as your weakest link. The outbound sales process traditionally involves making cold calls to prospects. However, this comes with its own set of disadvantages. This article will take you through a series of step-by-step videos guides to help you to strengthen the links in your outbound strategy. The first link in the outbound chain is targeting.

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Outbound Marketing Step By Step Video Guide

Outbound Marketing Step By Step Video Guide

Your Outbound Marketing strategy is only as strong as your weakest link. The outbound sales process traditionally involves making cold calls to prospects. However, this comes with its own set of disadvantages. This article will take you through a series of step-by-step videos guides to help you to strengthen the links in your outbound strategy. The first link in the outbound chain is targeting.

Read the article >>
Outsourcing vs Offshoring

Outsourcing vs Offshoring

Outsourcing entails a company delegating an entire business function to an external organisation. Offshoring involves the relocation of part of your business operations or processes to an offshore location, usually another country. Both outsourcing and offshoring are effective strategies that you can tap to take advantage of their distinctive features to ramp up your revenue.

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How to survive a recession in business

How to Survive a Recession In Business

The cost of living crisis is currently at the forefront of people’s minds. Following its May 2022 Monetary Policy Report, the Bank of England forecast a sharp slowdown in UK growth in the latter part of 2022. This has led economists to talk of the UK economy going into recession at the end of the year. So, what can businesses do to survive a recession?

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What is CRM

What is CRM?

CRM (Customer Relationship Management) systems track and manage customer interactions with existing clients and new leads for enhanced efficiency. Having a CRM system eliminates the need for multiple databases, spreadsheets and applications that are useful in collating customer data.

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Demand Generation vs Lead Generation

Demand Generation vs Lead Generation

The difference between the demand generation process and lead generation tactics is simple. While demand generation builds brand awareness to attract your target audience, lead generation focuses on converting a qualified lead (existing demand) into a paying customer.

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Sales Pipeline

Sales Pipeline | Stages and Management Explained

A sales pipeline is a visual representation of how a potential buyer moves through the various stages of your buyer journey. This gives you the opportunity to forecast revenue by analysing the stage where prospects are, while being able to predict those that will close deals and at what point.

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What is a sales funnel

What is a Sales Funnel? Building & Creating Guide

A sales funnel is the customer journey from the initial contact with your brand to the time they make a purchase. It amplifies lead generation efforts and helps sales teams to understand areas they need to either improve or follow up the sales process to avoid leakages.

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How To Target Decision Makers

How To Target Decision Makers

Efficient lead generation drives conversions from leads to opportunities and ultimately to sales. One of the major reasons for low or zero conversions is the inability to contact the right person in the company. In this guide, we will explain how to target decision-makers.

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B2B Sales Cadence What They Are & Why We Use Them

B2B Sales Cadence | What They Are & Why We Use Them

A sales cadence is a sequence of multiple touch points with prospects through different channels to establish engagement or make a sale. By executing a B2B sales cadence, your sales team can coordinate prospecting efforts, nurture relationships with potential customers, and close more deals.

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SDR A Day In The Life

Sales Development Representative: A Day In The Life

Originally a niche role used in a few SaaS companies, the Sales Development Representative (SDR) is now considered a key position in many businesses across multiple industries. They are known for doing the grunt work for more experienced salespeople to approach qualified prospects.

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Successful PPC Campaign Restructure

Successful Restructuring Of Our B2B PPC Campaign

Growthonics looked to overhaul our paid search activity, with the primary focus on increasing the number of leads we were acquiring, while at the same time reducing the cost. Our work saw an 179% increase in lead conversion rates with a 30% decrease in cost per lead, all while increasing our lead quality.

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Lead Generation

Lead Generation: A Complete Beginner’s Guide

Business growth heavily depends on a permanent acquisition of new customers. And you can achieve it by building a seamlessly working lead generation process. This guide will cover the basic components, strategies, techniques, tools and ways to improve your company’s lead gen.

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B2B-Data-Collection

B2B Data Collection | Methods of Gathering

What sort of data should your company be collecting? The answer to this varies depending on the nature of your business, but there are some common questions that all organisations can ask themselves before embarking on a data collection exercise.

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Comprehensive Guide To Managing Sales

Managing a sales team is difficult. Regardless of how many degrees, diplomas, or PhDs you may have, every salesperson is different, which makes every sales team different. And yet somehow, that is what makes managing a sales team so rewarding.

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Growthonics New Website Design Rollout

Growthonics New Website Design Rollout

As a B2B industry leader, we’re proud of the fact that we’re one of the very few companies in the UK to offer Outsourced Fully-dedicated Sales Development Representative Teams as a service. As such, we’re determined to communicate this unique offering as widely and clearly as possible. Starting with our website!

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9 B2B Subject Line strategies

9 B2B Subject Line Strategies That Actually Work

The average business professional today sends and receives 116 business emails every single day. Email marketing NEEDS to be strategic if it wants to stand out from the noise – so I have compiled a few simple B2B subject line strategies to help your outbound activity and get your emails opened.

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How To Convert Unresponsive Prospects Into Meetings

How To Convert Unresponsive Prospects Into Meetings?

Sometimes a salesperson will get lucky with an ultra-responsive prospect. Every time we send them an email, they will respond quickly. When we give them a call or leave a voice note, they’ll make time for us. Unfortunately, this is the exception rather than the rule.

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