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Trusted by more than 300 companies

OUR INSIGHTS

How To Motivate A Team

How To Motivate a Team

Steve Job’s quote “Great things in business are never done by one person; they’re done by a team of people” will no doubt inspire collaboration and teamwork for teams that want to succeed. Whether you’re a sales director or sales manager, you must tap into the incredible power of teamwork to increase job satisfaction, productivity, and individual performance. This article captures 5 practical ideas to help you motivate your team.

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How To Motivate A Team

How To Motivate a Team

Steve Job’s quote “Great things in business are never done by one person; they’re done by a team of people” will no doubt inspire collaboration and teamwork for teams that want to succeed. Whether you’re a sales director or sales manager, you must tap into the incredible power of teamwork to increase job satisfaction, productivity, and individual performance. This article captures 5 practical ideas to help you motivate your team.

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B2B Marketing Guide

B2B Marketing Guide

There are several ways to achieve your goals through B2B marketing. You can use these tactics to generate demand, generate leads or convert leads. For demand generation, the aim is highlighting the problem your target audience is experiencing and showing them a solution. For lead generation and conversion, you’re simply encouraging them to evaluate and purchase.

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Business Development Representative vs Sales Development Representative

As their acronyms (BDR and SDR) are often used interchangeably, it can sometimes be confusing understanding their differences. While responsibilities of Sales Development Representatives and Business Development Representatives are quite similar, they are separate when you get down to specifics. A Business Development Rep takes care of prospecting outbound leads, while a Sales Development Rep is in charge of inbound leads qualification.

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Why Lead Nurturing is So Important

Lead nurturing is simply the process of reinforcing and developing relationships with prospects, buyers, and past customers at each stage of the sales funnel. It helps create a connection between leads and your brand by providing support and value in a personalised and delightful way.

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Buyer and Customer Personas | Ideal Customer Profile Guide

This article looks into ideal customer profile, buyer persona, customer persona, and why they are important to your sales and marketing teams. We also show you how to build a buyer persona, and their connection to your marketing campaign. By the end, you will have a good understanding of the impact of ICPs and personas on your bottom line.

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Appointment Setting Guide

Appointment Setting Guide

Having a successful appointment setting strategy coupled with engaging a reputable lead generation company guarantees you an increase in revenue and, of course, satisfied customers. In this appointment setting guide, we help you understand the basics of appointment setting, its importance in your business development efforts and the benefits of having an effective B2B appointment setting.

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Outsourcing vs Insourcing

Outsourcing vs Insourcing

While some businesses employ outsourcing, others go for insourcing or a combination of both. Outsourcing is an excellent option if your business needs to take advantage of the consciousness and clarity of experts from a global pool of talent. Insourcing is a great option if you already have a rich pool of talent. As a business, you must examine the benefits of choosing either option before making that strategic decision.

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What is a USP

What is a USP?

With a clear unique selling point, you’re able to have a focused marketing strategy that will inform your branding, messaging, copywriting, and marketing decisions. At the very least, your unique selling proposition should answer a potential customer’s questions about why your brand and not the competition. An effective USP will not only increase conversions but also brand loyalty, growth, and sales that translate to a successful business.

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What is a go-to-market strategy

What is a go-to-market strategy?

A go-to-market strategy is a step-by-step plan that will help you coordinate your messaging, define your ideal customers, and position your new product for a successful launch or relaunch for an existing product. A GTM strategy will offer a unique and compelling value proposition to gain competitive advantage and enhance customer experience. A go-to-market strategy is an asset to businesses in the B2B space.

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Outsourcing vs Offshoring

Outsourcing vs Offshoring

Outsourcing entails a company delegating an entire business function to an external organisation. Offshoring involves the relocation of part of your business operations or processes to an offshore location, usually another country. Both outsourcing and offshoring are effective strategies that you can tap to take advantage of their distinctive features to ramp up your revenue.

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How to survive a recession in business

How to Survive a Recession In Business

The cost of living crisis is currently at the forefront of people’s minds. Following its May 2022 Monetary Policy Report, the Bank of England forecast a sharp slowdown in UK growth in the latter part of 2022. This has led economists to talk of the UK economy going into recession at the end of the year. So, what can businesses do to survive a recession?

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What is CRM

What is CRM?

CRM (Customer Relationship Management) systems track and manage customer interactions with existing clients and new leads for enhanced efficiency. Having a CRM system eliminates the need for multiple databases, spreadsheets and applications that are useful in collating customer data.

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Demand Generation vs Lead Generation

Demand Generation vs Lead Generation

The difference between the demand generation process and lead generation tactics is simple. While demand generation builds brand awareness to attract your target audience, lead generation focuses on converting a qualified lead (existing demand) into a paying customer.

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Sales Pipeline

Sales Pipeline | Stages and Management Explained

A sales pipeline is a visual representation of how a potential buyer moves through the various stages of your buyer journey. This gives you the opportunity to forecast revenue by analysing the stage where prospects are, while being able to predict those that will close deals and at what point.

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What is a sales funnel

What is a Sales Funnel? Building & Creating Guide

A sales funnel is the customer journey from the initial contact with your brand to the time they make a purchase. It amplifies lead generation efforts and helps sales teams to understand areas they need to either improve or follow up the sales process to avoid leakages.

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How To Target Decision Makers

How To Target Decision Makers

Efficient lead generation drives conversions from leads to opportunities and ultimately to sales. One of the major reasons for low or zero conversions is the inability to contact the right person in the company. In this guide, we will explain how to target decision-makers.

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B2B Sales Cadence What They Are & Why We Use Them

B2B Sales Cadence | What They Are & Why We Use Them

A sales cadence is a sequence of multiple touch points with prospects through different channels to establish engagement or make a sale. By executing a B2B sales cadence, your sales team can coordinate prospecting efforts, nurture relationships with potential customers, and close more deals.

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SDR A Day In The Life

Sales Development Representative: A Day In The Life

Originally a niche role used in a few SaaS companies, the Sales Development Representative (SDR) is now considered a key position in many businesses across multiple industries. They are known for doing the grunt work for more experienced salespeople to approach qualified prospects.

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Successful PPC Campaign Restructure

Successful Restructuring Of Our B2B PPC Campaign

Growthonics looked to overhaul our paid search activity, with the primary focus on increasing the number of leads we were acquiring, while at the same time reducing the cost. Our work saw an 179% increase in lead conversion rates with a 30% decrease in cost per lead, all while increasing our lead quality.

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Lead Generation

Lead Generation: A Complete Beginner’s Guide

Business growth heavily depends on a permanent acquisition of new customers. And you can achieve it by building a seamlessly working lead generation process. This guide will cover the basic components, strategies, techniques, tools and ways to improve your company’s lead gen.

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