So, those are the 4 key links to getting an effective, scalable, outbound strategy.
To remind you, these links are, Targeting, Quality Data, Deliverability and Copy. In order to allow your sales teams to effectively accelerate growth, achieve more and engage with more people, you need to concentrate on each element, or your chain will break allowing for less favorable results.
In this vlog series, Dan Vanrenen shared with you how to strengthen the links in your outbound chain, with a primary focus on scalability. As we highlighted, placing cold calls to potential buyers has too many disadvantages.
To counteract this you need to do the following: