The fourth and final link in the outbound chain is copy.

The most successful organisations spend thousands of pounds on copy, sometimes tens of thousands.
There’s a good reason for this:

It has to be right.

It’s not marketing copy

This is a sales email – a personal email sent to a prospect in order to engage with them. It’s a conversation starter.

Steer clear of links or photos and most importantly, don’t be at all `salesy’.

Tips on content

Set out the reason why you’re contacting this person.
Demonstrate an understanding of their pain points, and explain how you fix that pain.
Prove your credibility with, for example, the number of years you’ve worked in the industry or your client base.

Keep it short

Your prospect doesn’t have time to spare. Keep the email as short as possible.

Make it all about them

Rather than talking about yourself or your company, focus on how you can help your prospect.

The email needs to be all about them, not you.

If you’re struggling with email copy, book a call with a Growthonics expert.