Best channels
for an outbound
strategy:
Best channels
for an outbound
strategy:
Email, Phone, LinkedIn, Video
Omnichannel is vital to the
success of sales and marketing.
Omnichannel is vital to the
success of sales and marketing.
Statements like this one are becoming increasingly common, with multichannel, multi-touch approaches today considered best practice. But is that actually true?
In the case of an outbound strategy at least, it is hard to argue against the resounding evidence.
• Businesses that adopt omnichannel strategies achieve 91% greater year-over-year customer retention rates
compared to business that don’t
• Consumers use an average of almost six touch points with nearly 50% regularly using more than four
• Companies with extremely strong omnichannel customer engagement retain on average 89% of their customers,
compared to 33% for companies with weak omnichannel customer engagement
• Businesses that adopt omnichannel strategies achieve 91% greater year-over-year customer retention rates compared to business that don’t
• Consumers use an average of almost six touch points with nearly 50% regularly using more than four
• Companies with extremely strong omnichannel customer engagement retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement
So, what does omnichannel actually look like? And how can the opportunities that it brings be maximised when it comes to outbound sales and marketing?
Omnichannel strategies are all about leveraging multiple channels to convey the right messages to prospects in the right place at the right time. In doing so, leads can be nurtured more effectively, and sales will be maximised.
In our white paper, How to Optimise your Outbound Strategy for Success, we consider the best way in which each channel can be used to achieve just this.
