Your outbound strategy
is only as strong as your
weakest link.
Your outbound strategy
is only as strong as your
weakest link.
The outbound sales process traditionally involves making cold calls to prospects. However, this comes with its own set of disadvantages.
Over the next 10 days, we will take you through a series where we will guide and help you to strengthen the links in your outbound strategy.
Introduction
Outbound sales is only as strong as your weakest link. Dan Vanrenen shares 4 links to help strengthen your outbound chain.
Targeting
The first link in the outbound chain is targeting. You need to start by identifying your target persona – the person, industry, or organization who needs your product or service, and the reasons why they need it.
Quality Data
When collecting data, always remember who you are targeting. The data that is collected needs to produce a scalable outbound solution.
Deliverability
This is one of the most overlooked parts of an outbound strategy. Deliverability is all about personalisation. Make your emails look authentic.
But, remember it’s all about scalability.
Copy
Remember, this is not a marketing copy. This is a sales email. A conversation starter to engage with a prospect.
Nurturing your pipeline
As a bonus, we are sharing with you how to nurture your pipeline. This is just as important as focusing on the 4 links in the chain. If you skip one of them, the chain will break.
Conclusion
Get in touch with us to help strengthen the links in YOUR outbound chain.
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