Quality assurance
Specialist
Learn about Quality Assurance Specialists at Growthonics.
Trusted by more
than 300 companies
Trusted by more than 300 companies
Professional History
Assistant Manager of Operations for Growthonics, Sumaiya Jabin has been working in the BPO industry for over 7 years. She currently oversees the Sales Development Representative data teams, where she manages a team of associates with some amazing Lead Researchers and Quality Assurance Specialists.
As well as enjoying her role, she is in love with the ever-changing work nature of Growthonics.
Quality Assurance Specialist - Roles & Responsibilities
Role Description
Describe in one sentence what a QA Specialist is.
A QA Specialist is someone who checks and ensures that the targeted information gathered by Lead Researchers is meeting the client’s benchmark.
Why The Role Is Important
Why is a QA Specialist so important?
A QA specialist is important because they maintain a quality benchmark of the leads with minimal error rate for a better conversion rate. They are the data guardians for all Lead Research, Outbound Marketing and Sales Development Representative campaigns at Growthonics.
Role Responsibilities
What are the responsibilities of a QA Specialist?
- Understanding the work process to set clear expectations and standards
- Cross-checking the work delivered by LRs against the client’s requirements and feedback
- Ensuring the continuous flow of delivery
- Internal audit to maintain account health
- Regular update of LRs performances to designated TLs/ Line Managers
- Input to manage and minimize the overall error rate
What hard skills do they need?
• Spreadsheet Management
• In-depth Knowledge of Lead Generation and B2B/B2C sales and marketing services
• Knowledge of Various Performance matrices i.e. KPI
What soft skills does a Campaign
Strategist need to succeed?
• Multitasking
• Interpersonal communication Skills
• Proactiveness
• Adaptability
• Patience
How do you measure the success of a QA Specialist?
improved and consistent performances of assigned LRs during the account tenure
Quality Assurance Specialist Life Cycle
Different Sectors
Financial Services B2B Marketing
Since our major success comes from the UK market, we follow the Financial
Services Register for firms or individuals.
For the UK, nearly all financial service activities must be authorized by the FCA
(Financial Conduct Authority) and the PRA.
Also, ICP of the financial services industry varies from client to client, we always
open our search from Banks to Various firms as clients require.
Recruitment B2B Marketing
Finding suitable leads for the recruitment industry in the UK can be a bit tricky
as statistics shows the number of recruitment agencies currently sits at a record
high of more than 27,700.
So, to find suitable leads, we try to understand the business nature of our clients
first. Then we determine the ICP with job posting tracks on employment
websites like Reed, Indeed and so on.
Fintech B2B Marketing
Fintech is an ever evolving industry and being updated is the key to success
here. We use the UK fintech directory for the UK market.
For other markets, we rely on Crunchbase and Twitter, as they prove to be
excellent sources for Fintech trends and acquisition related information.
Software B2B Marketing
From OS to SAAS, software is a vast industry. We use various online platforms or
pages like CNET, PCmag, Clutch to find the comparative B2B reviews for more intricate targeting.
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