Strat7 Case Study
Our campaign delivered 36% Open Rate,
15 Meetings Booked and 3.8% Positive Engagement Rate.
Our campaign delivered 36% Open Rate, 15 Meetings Booked and 3.8% Positive Engagement Rate.
Trusted by more
than 300 companies
Trusted by more than 300 companies
Overview
Management Consulting
Strat7 Group is a data-driven strategy consulting firm. They specialise in data analysis, insights
and practical strategy consulting. Using the 4 organisations that make up the group, Strat7 is
able to strategically advise on how to target new audiences, improve product pricing plans and
improve marketing spend. With clients in the UK and all around the world, Strat7 is able to
apply their expertise to any sector and market.
Strat7 Group is a data-driven strategy consulting firm. They specialise in data analysis, insights and practical strategy consulting. Using the 4 organisations that make up the group, Strat7 is able to strategically advise on how to target new audiences, improve product pricing plans and improve marketing spend. With clients in the UK and all around the world, Strat7 is able to apply their expertise to any sector and market.
The Challenge
Strat7 was faced with the challenge of needing to generate enough business for every
organisation within the group, concurrently throughout the year.
Strat7 was faced with the challenge of needing to generate enough business for every organisation within the group, concurrently throughout the year.
THE SOLUTION
Based on their need, Growthonics created an email outreach process which was able to change as and when the aims and needs for the period changed. Example: The needs of Strat7 changed; one month they may have required to target
telecom providers and the following month maybe market research companies. A schedule was created to ensure all deliverables were ready in time for each change in strategy.
Based on their need, Growthonics created an email outreach process which was able to change as and when the aims and needs for the period changed. Example: The needs of Strat7 changed; one month they may have required to target telecom providers and the following month maybe market research companies. A schedule was created to ensure all deliverables were ready in time for each change in strategy.
1. Sourcing
Prior to the beginning of each month, a leader from Strat7 met with their Growthonics Account Manager to discuss the campaign and outline the variables that make up the new target companies. These variables included things like vertical, sub-vertical, employee count, revenue per annum, target titles and data-points required.
Targeting
& Profiling
2. Enrichment
The Growhthonics’ team enabled Strat7’s research analysts to start sourcing, extracting and enriching their outreach database. They verified the companies against the criteria along with the target titles’ email addresses in order to create a data set that reflected the aims set out at the beginning of each month.
Data Collection
3. Outreach
The Growthonics team created a unique 4-6 email touch sequence for each new campaign. This was used to generate engagement which was ultimately used to create meetings.
Outreach
4. Development
rowthonics’ Campaign Strategists picked up positive responses from the email sequence and forwarded them onto Strat7 to continue the conversation at a point of interest and book the meetings generated.
Meetings
Conversion
THE RESULTS
Growthonics provides a successful path to sales by managing the
sales funnel from booked prospects to meetings booked.
Growthonics provides a successful path to sales by managing the sales funnel from booked prospects to meetings booked.
15%
Meetings booked
Growthonics set up a bespoke outbound campaign that resulted in more than 15 meetings booked from quality leads, email responses and high open rates.
3.8%
POSITIVE ENGAGEMENT RATE
With a dedicated campaign team to manage
and optimise campaign results, we helped to track and log responses in order to optimise
reply rates achieving a 3.8% positive response rate.
36%
Open rate
Our team of specialists managed Strat7’s
outbound email campaigns which also gave
them access to the best automation tools on
the market, giving them high visibility and
high levels and a 36% email open rate.
Services Comparison
Research Analyst
Quality Assurance Team
Customer Success Manager
Copywriting Team
Campaign Strategist
Research Analyst
Quality Assurance Team
Customer Success Manager
Copywriting Team
Campaign Strategist
Fully Dedicated SDR
Data analyst
Research Analyst
Quality Assurance Team
Research Analyst
Quality Assurance Team
Customer Success Manager
Copywriting Team
Campaign Strategist