Work.Life Case Study
Our campaign delivered 1000 Leads Per Month,
58% Open Rate and 25% Reply Rate.
Our campaign delivered 1000 Leads Per Month, 58% Open Rate and 25% Reply Rate.
Trusted by more
than 300 companies
Trusted by more than 300 companies
Overview
Hospitality
Work.Life provides bright, modern fully furnished coworking spaces and private offices.
Membership packages include essentials such as WiFi, printing, meeting room credits,
business rates and cleaning. With full customisable options, businesses can make the
space their own. Work.Life is changing the way people work.
Work.Life provides bright, modern fully furnished coworking spaces and private offices. Membership packages include essentials such as WiFi, printing, meeting room credits, business rates and cleaning. With full customisable options, businesses can make the space their own. Work.Life is changing the way people work.
The Challenge
Work.Life wanted to target local startups and established businesses and wanted to invite
prospects to their newly opened spaces. For this they required a large number of leads of
companies with growing teams or office difficulties who would be looking to move and
upgrade their workspace and company culture with a bespoke office.
Work.Life wanted to target local startups and established businesses and wanted to invite prospects to their newly opened spaces. For this they required a large number of leads of companies with growing teams or office difficulties who would be looking to move and upgrade their workspace and company culture with a bespoke office.
THE SOLUTION
Growthonics provides a successful path to sales by managing the
sales funnel from booked prospects to meetings booked.
Growthonics provides a successful path to sales by managing the sales funnel from booked prospects to meetings booked.
1. Sourcing
A dedicated Growthonics Account Manager worked with Work.Life to understand their ideal prospect and also create a bespoke strategy to source them as effectively as possible.
Targeting
& Profiling
2. Enrichment
Work.Life required a unique set of prospects. The ideal profile was that they needed to be local and were looking to upgrade their offices. Growthonics’ Analysts identified leads that precisely matched their brief.
Data Collection
3. Outreach
Growthonics’ outbound team crafted the ideal 6-touch email campaign, tweaking it regularly to ensure that the highest possible number of people accepted the tour invitation.
Outreach
4. Development
Growthonics’ team successfully assisted Work.Life’s reps to engage with the daily influx of leads in their CRM database and continued to enrich the contact history information of local, eager businesses.
Meetings
Conversion
THE RESULTS
Growthonics provides a successful path to sales by managing the
sales funnel from booked prospects to meetings booked.
Growthonics provides a successful path to sales by managing the sales funnel from booked prospects to meetings booked.
25%
Reply rate
Our team of specialists managed Big Ideas Machines’ outbound email campaigns which also gave them access to the best automation tools on the market, giving them high visibility and high levels of email open rates.
1000+
LEADS FOUND PER MONTH
We sourced and generated the unique required leads based on Work.Life’s targeted personas and ideal customer profiles to ensure that they had a
predictable, reliable and scalable sales engine and pipeline. This was done with the use of technology and human resources.
58%
Open rate
Our teams at Growthonics ensured a 2week ramp up time to ensure that the necessary processes were in place and taking into effect so as to ensure positive engagement, high levels of email open rate and quality leads.
5.2%
POSITIVE ENGAGEMENT RATE
With a dedicated campaign team to manage and optimise campaign results, we helped to track and log responses in order to optimise reply rates achieving a 4.8% positive response rate.
Services Comparison
Research Analyst
Quality Assurance Team
Customer Success Manager
Copywriting Team
Campaign Strategist
Research Analyst
Quality Assurance Team
Customer Success Manager
Copywriting Team
Campaign Strategist
Fully Dedicated SDR
Data analyst
Research Analyst
Quality Assurance Team
Research Analyst
Quality Assurance Team
Customer Success Manager
Copywriting Team
Campaign Strategist