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Work.Life Case Study

Our campaign delivered 1000 Leads Per Month,
58% Open Rate and 25% Reply Rate.

Our campaign delivered 1000 Leads Per Month, 58% Open Rate and 25% Reply Rate.

Trusted by more
than 300 companies

Trusted by more than 300 companies

Overview

Hospitality

Work.Life provides bright, modern fully furnished coworking spaces and private offices.
Membership packages include essentials such as WiFi, printing, meeting room credits,
business rates and cleaning. With full customisable options, businesses can make the
space their own. Work.Life is changing the way people work.

Work.Life provides bright, modern fully furnished coworking spaces and private offices. Membership packages include essentials such as WiFi, printing, meeting room credits, business rates and cleaning. With full customisable options, businesses can make the space their own. Work.Life is changing the way people work.

The Challenge

Work.Life wanted to target local startups and established businesses and wanted to invite
prospects to their newly opened spaces. For this they required a large number of leads of
companies with growing teams or office difficulties who would be looking to move and
upgrade their workspace and company culture with a bespoke office.

Work.Life wanted to target local startups and established businesses and wanted to invite prospects to their newly opened spaces. For this they required a large number of leads of companies with growing teams or office difficulties who would be looking to move and upgrade their workspace and company culture with a bespoke office.

THE SOLUTION

Growthonics provides a successful path to sales by managing the
sales funnel from booked prospects to meetings booked.

Growthonics provides a successful path to sales by managing the sales funnel from booked prospects to meetings booked.

1. Sourcing

A dedicated Growthonics Account Manager worked with Work.Life to understand their ideal prospect and also create a bespoke strategy to source them as effectively as possible.

Targeting
& Profiling

2. Enrichment

Work.Life required a unique set of prospects. The ideal profile was that they needed to be local and were looking to upgrade their offices. Growthonics’ Analysts identified leads that precisely matched their brief.

Data Collection

3. Outreach

Growthonics’ outbound team crafted the ideal 6-touch email campaign, tweaking it regularly to ensure that the highest possible number of people accepted the tour invitation.

Outreach

4. Development

Growthonics’ team successfully assisted Work.Life’s reps to engage with the daily influx of leads in their CRM database and continued to enrich the contact history information of local, eager businesses.

Meetings
Conversion

THE RESULTS

Growthonics provides a successful path to sales by managing the
sales funnel from booked prospects to meetings booked.

Growthonics provides a successful path to sales by managing the sales funnel from booked prospects to meetings booked.

25%

Reply rate

Our team of specialists managed Big Ideas Machines’ outbound email campaigns which also gave them access to the best automation tools on the market, giving them high visibility and high levels of email open rates.

1000+

LEADS FOUND PER MONTH

We sourced and generated the unique required leads based on Work.Life’s targeted personas and ideal customer profiles to ensure that they had a
predictable, reliable and scalable sales engine and pipeline. This was done with the use of technology and human resources.

58%

Open rate

Our teams at Growthonics ensured a 2week ramp up time to ensure that the necessary processes were in place and taking into effect so as to ensure positive engagement, high levels of email open rate and quality leads.

5.2%

POSITIVE ENGAGEMENT RATE

With a dedicated campaign team to manage and optimise campaign results, we helped to track and log responses in order to optimise reply rates achieving a 4.8% positive response rate.

Services Comparison

Research Analyst

Quality Assurance Team

Research Analyst

Quality Assurance Team

Customer Success Manager

Research Analyst

Quality Assurance Team

Customer Success Manager

Copywriting Team

Campaign Strategist

Research Analyst

Quality Assurance Team

Customer Success Manager

Copywriting Team

Campaign Strategist

Fully Dedicated SDR

Data analyst

Research Analyst

Quality Assurance Team

Research Analyst

Quality Assurance Team

Customer Success Manager

Research Analyst

Quality Assurance Team

Customer Success Manager

Copywriting Team

Campaign Strategist