Case Study for Template

Client Success Story

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Work.Life

Coworking Spaces

Work.Life provides bright, modern fully furnished coworking spaces and private offices. Membership packages include essentials such as WiFi, printing, meeting room credits, business rates and cleaning. With full customisable options, businesses can make the space their own. Work.Life is changing the way people work.

THE CHALLENGE

Work.Life wanted to target local startups and established businesses and wanted to invite prospects to their newly opened spaces. For this they required a large number of leads of companies with growing teams or office difficulties who would be looking to move and upgrade their workspace and company culture wit a bespoke office.

THE SOLUTION

Growthonics provides a successful path to sales by managing the sales funnel from booked prospects to meetings booked.

1. Sourcing

A dedicated Growthonics Account Manager worked with Work.Life to understand their ideal
prospect and also create a bespoke strategy to source them as effectively as possible.

Targeting & Profiling

2. Enrichment

Work.Life required a unique set of prospects. The ideal profile was that they needed to be local and were looking
to upgrade their offices. Growthonics’ Analysts identified leads that precisely matched their brief.

Data Collection

3. Outreach

Gowthonics’ outbound team crafted the ideal 6-touch email campaign, tweaking it regularly to ensure that the
highest possible number of people accepted the tour invitation.

Outreach

4. Development

Growthonics’ team successfully assisted Work.Life’s reps to engage with the daily influx of leads in their
CRM database and continued to enrich the contact history information of local, eager businesses.

Meetings
Conversion

1. Sourcing

A dedicated Growthonics Account Manager worked with Work.Life to understand their ideal prospect and also create a bespoke strategy to source them as effectively as possible.

2. Enrichment

Work.Life required a unique set of prospects. The ideal profile was that they needed to be local and were looking to upgrade their offices. Growthonics’ Analysts identified leads that precisely matched their brief.

3. Outreach

Gowthonics’ outbound team crafted the ideal 6-touch email campaign, tweaking it regularly to ensure that the highest possible number of people accepted the tour invitation.

4. Development

Growthonics’ team successfully assisted Work.Life’s reps to engage with the daily influx of leads in their CRM database and continued to enrich the contact history information of local, eager businesses.

THE RESULTS

58%

Open rate

Our teams at Growthonics ensured a 2week ramp up time to ensure that the necessary processes were in place and taking into effect so as to ensure positive engagement, high levels of email open rate and quality leads.

1000+

LEADS FOUND PER MONTH

We sourced and generated the unique required leads based on Work.Life’s targeted personas and ideal customer profiles to ensure that they had a predictable, reliable and scalable sales engine and pipeline. This was done with the use of technology and human resources.

25%

REPLY RATE

Our team of specialists managed Big Ideas Machines’ outbound email campaigns which also gave them access to the best automation tools on the market, giving them high visibility and high levels of email open rates.

5.2%

POSITIVE ENGAGEMENT RATE

With a dedicated campaign team to manage and optimise campaign results, we helped to track and log responses in order to optimise reply rates achieving a 4.8% positive response rate.