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Monthly Archives: May 2021

Why lead generation is a vital component of any sales strategy

Why lead generation is a vital component of any sales strategy

Without a steady pipeline of customers, businesses cannot survive. This is a known fact. While some enterprises may be fortunate enough to operate with a narrow and consistent client base, most companies must actively pursue new organisations who they believe will benefit from their services. Statistics point to outsourced lead generation producing results up to 43% superior to in-house processes. But are they better off handling it in-house or using a specialist provider?
In our latest blog, we identify statistics behind the two processes and why organisations should invest significant time and resource into their lead generation.

Why is data the new oil

Why is date the new oil

Data informs almost every decision we make in our personal and working lives, its importance reflected by the fact it’s become an enormous industry in its own right. At present data is the new oil as businesses strive to have the most validated and relevant data they can to maximise their sales campaigns ROI. In our first blog of the ‘Dealing with Data’ series, Bazil Crowley looks at how businesses are 23x more likely to acquire customers when data driven, as well as highlighting how data will impact sales growth in 2021.