Steve Job’s quote “Great things in business are never done by one person; they’re done by a team of people” will no doubt inspire collaboration and teamwork for teams that want to succeed. Whether you’re a sales director or sales manager, you must tap into the incredible power of teamwork to increase job satisfaction, productivity, and individual performance. This article captures 5 practical ideas to help you motivate your team.
There are several ways to achieve your goals through B2B marketing. You can use these tactics to generate demand, generate leads or convert leads. For demand generation, the aim is highlighting the problem your target audience is experiencing and showing them a solution. For lead generation and conversion, you’re simply encouraging them to evaluate and purchase.
Account-based marketing (ABM) looks to focus B2B sales and marketing campaigns on target accounts within a specific market. It’s effectively a growth strategy that focuses on the collaboration between sales and marketing teams ostensibly to personalise the buying experience for high-value accounts that are mutually identified.