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How To Motivate a Team

How To Motivate A Team

Steve Job’s quote “Great things in business are never done by one person; they’re done by a team of people” will no doubt inspire collaboration and teamwork for teams that want to succeed. Whether you’re a sales director or sales manager, you must tap into the incredible power of teamwork to increase job satisfaction, productivity, and individual performance. This article captures 5 practical ideas to help you motivate your team.

B2B Marketing Guide

B2B Marketing Guide

There are several ways to achieve your goals through B2B marketing. You can use these tactics to generate demand, generate leads or convert leads. For demand generation, the aim is highlighting the problem your target audience is experiencing and showing them a solution. For lead generation and conversion, you’re simply encouraging them to evaluate and purchase.

Appointment Setting Guide

Appointment Setting Guide

Having a successful appointment setting strategy coupled with engaging a reputable lead generation company guarantees you an increase in revenue and, of course, satisfied customers. In this appointment setting guide, we help you understand the basics of appointment setting, its importance in your business development efforts and the benefits of having an effective B2B appointment setting.

Outsourcing vs Insourcing

Outsourcing vs Insourcing

While some businesses employ outsourcing, others go for insourcing or a combination of both. Outsourcing is an excellent option if your business needs to take advantage of the consciousness and clarity of experts from a global pool of talent. Insourcing is a great option if you already have a rich pool of talent. As a business, you must examine the benefits of choosing either option before making that strategic decision.

What is a USP?

What is a USP

With a clear unique selling point, you’re able to have a focused marketing strategy that will inform your branding, messaging, copywriting, and marketing decisions. At the very least, your unique selling proposition should answer a potential customer’s questions about why your brand and not the competition. An effective USP will not only increase conversions but also brand loyalty, growth, and sales that translate to a successful business.

What is a go-to-market strategy?

What is a go-to-market strategy

A go-to-market strategy is a step-by-step plan that will help you coordinate your messaging, define your ideal customers, and position your new product for a successful launch or relaunch for an existing product. A GTM strategy will offer a unique and compelling value proposition to gain competitive advantage and enhance customer experience. A go-to-market strategy is an asset to businesses in the B2B space.

Outsourcing vs Offshoring

Outsourcing vs Offshoring

Outsourcing entails a company delegating an entire business function to an external organisation. Offshoring involves the relocation of part of your business operations or processes to an offshore location, usually another country. Both outsourcing and offshoring are effective strategies that you can tap to take advantage of their distinctive features to ramp up your revenue.

How to Survive a Recession In Business

How to survive a recession in business

The cost of living crisis is currently at the forefront of people’s minds. Following its May 2022 Monetary Policy Report, the Bank of England forecast a sharp slowdown in UK growth in the latter part of 2022. This has led economists to talk of the UK economy going into recession at the end of the year. So, what can businesses do to survive a recession?

What is CRM?

What is CRM

CRM (Customer Relationship Management) systems track and manage customer interactions with existing clients and new leads for enhanced efficiency. Having a CRM system eliminates the need for multiple databases, spreadsheets and applications that are useful in collating customer data.