With the competitive nature of today’s market place nearly every company is at one point faced with the challenge of finding employees with the right skillset that will catapult their business to the next level. This has resulted in human resources managers turning to recruitment services to find the right talent to enhance their workforce. Here are our top recruitment industries of 2022.
In 2021, the average number of applications that businesses used stood at 110. This, even as there was an emergence of new SaaS products with the industry projected to grow to $716.52 billion by the year 2028. This article gives an overview of what a SaaS company is, its features and a list of top SaaS companies of 2022.
Running a data driven marketing campaign is crucial for regular monitoring of performance. Marketers must tap into data collected to gain insights on behaviours, preferences, tastes and habits of their target audience before making changes that will improve their conversion rates. This is where data planning comes in.
2022 marks a great achievement for Growthonics. According to The Manifest, we are in the Top 5 global leaders and most reviewed vendors in the consulting industry. The Most Reviewed Company Award on The Manifest highlights the top 15 companies that have received the most number of new reviews in the past 12 months.
Data analytics and data science are indispensable to your business if you want to stay ahead of competition. These two technologies have gained popularity with the surge in the reliance of big data to make key decisions. As more organisations and businesses recognize the value of big data and statistical analysis in decision making, so does the demand for these two technologies continue to grow.
Data is one of the key drivers of any successful marketing campaign. The kind of customer data guaranteed to benefit you the most will depend on your marketing goals and the prevailing circumstances. In this article, we give you an overview of what is first, second, third-party data, their differences and how you can effectively incorporate them into your next campaign.
Big data refers to massive data sets that can’t be stored, processed or even analysed using traditional business tools. Millions of data sources across the world generate massive data rapidly. In this guide, we help you understand big data, it’s importance, how it works, best practices, how businesses benefit from using big data and how you can create an effective big data strategy.
A good sales playbook helps sales reps navigate even the toughest parts of the sale process by providing tips on overcoming obstacles. Your sales playbook should include all the resources your sales reps will need to take prospects and existing customers through the sales cycle to close more deals – scripts for sales calls, buyer personas, sales tools & discovery questions among other things.
Customer acquisition refers to the steps your company takes to convert leads and acquire customers. It’s how you manage inquiries and prospects gained from your lead generation efforts. Customer acquisition is best viewed as a funnel where you take prospects from visitors to become customers by attracting, engaging and delighting them.
Market penetration is the ratio of services/products sold against the projected total estimate. Brands need to know their market penetration to have a sense of their estimated total market size and percentage of customers buying their services and products. Market penetration also refers to actions brands take to surpass competitors and control a large market share to become a market leader.