Outbound Marketing Step By Step Video Guide

Outbound Marketing Step By Step Video Guide

Your Outbound Marketing strategy is only as strong as your weakest link. The outbound sales process traditionally involves making cold calls to prospects. However, this comes with its own set of disadvantages. This article will take you through a series of step-by-step videos guides to help you to strengthen the links in your outbound strategy. The first link in the outbound chain is targeting.

Outsourcing vs Offshoring

Outsourcing vs Offshoring

Outsourcing entails a company delegating an entire business function to an external organisation. Offshoring involves the relocation of part of your business operations or processes to an offshore location, usually another country. Both outsourcing and offshoring are effective strategies that you can tap to take advantage of their distinctive features to ramp up your revenue.

How to Survive a Recession In Business

How to survive a recession in business

The cost of living crisis is currently at the forefront of people’s minds. Following its May 2022 Monetary Policy Report, the Bank of England forecast a sharp slowdown in UK growth in the latter part of 2022. This has led economists to talk of the UK economy going into recession at the end of the year. So, what can businesses do to survive a recession?

What is CRM?

What is CRM

CRM (Customer Relationship Management) systems track and manage customer interactions with existing clients and new leads for enhanced efficiency. Having a CRM system eliminates the need for multiple databases, spreadsheets and applications that are useful in collating customer data.

Demand Generation vs Lead Generation

Demand Generation vs Lead Generation

The difference between the demand generation process and lead generation tactics is simple. While demand generation builds brand awareness to attract your target audience, lead generation focuses on converting a qualified lead (existing demand) into a paying customer.

Sales Pipeline | Stages and Management Explained

Sales Pipeline

A sales pipeline is a visual representation of how a potential buyer moves through the various stages of your buyer journey. This gives you the opportunity to forecast revenue by analysing the stage where prospects are, while being able to predict those that will close deals and at what point.

What is a Sales Funnel? Building & Creating Guide

What is a sales funnel

A sales funnel is the customer journey from the initial contact with your brand to the time they make a purchase. It amplifies lead generation efforts and helps sales teams to understand areas they need to either improve or follow up the sales process to avoid leakages.

How To Target Decision Makers

How To Target Decision Makers

Efficient lead generation drives conversions from leads to opportunities and ultimately to sales. One of the major reasons for low or zero conversions is the inability to contact the right person in the company. In this guide, we will explain how to target decision-makers.

B2B Sales Cadence | What They Are & Why We Use Them

B2B Sales Cadence What They Are & Why We Use Them

A sales cadence is a sequence of multiple touch points with prospects through different channels to establish engagement or make a sale. By executing a B2B sales cadence, your sales team can coordinate prospecting efforts, nurture relationships with potential customers, and close more deals.