Originally a niche role used in a few SaaS companies, the Sales Development Representative (SDR) is now considered a key position in many businesses across multiple industries. They are known for doing the grunt work for more experienced salespeople to approach qualified prospects.
Growthonics looked to overhaul our paid search activity, with the primary focus on increasing the number of leads we were acquiring, while at the same time reducing the cost. Our work saw an 179% increase in lead conversion rates with a 30% decrease in cost per lead, all while increasing our lead quality.
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