The difference between the demand generation process and lead generation tactics is simple. While demand generation builds brand awareness to attract your target audience, lead generation focuses on converting a qualified lead (existing demand) into a paying customer.
A sales pipeline is a visual representation of how a potential buyer moves through the various stages of your buyer journey. This gives you the opportunity to forecast revenue by analysing the stage where prospects are, while being able to predict those that will close deals and at what point.
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