In 2007 it took an average of 3.68 cold call attempts to reach a prospect. Today, however, it takes an average of 18 attempts to actually get through to a buyer. We are living in the most competitive age of selling yet – with new media channels, outreach techniques […]
There has been a lot of scrutiny over how lead generation and email outreach companies such as ourselves will be able to continue as a business model post-GDPR. Contrary to mainstream media, GDPR compliant email marketing is still legal and is still effective! As much of the press coverage has […]
The average sales team spends only ⅓ of their working day actually talking to prospects. Seem wasteful? It is. If you run a business, or a sales team, increasing the effectiveness and efficiency of a sales team is always going to be your top priority. An inefficient sales team is a waste […]
Contrary to popular belief, it is still legal and effective to send businesses sales emails now the GDPR is enforceable. This article dispels the myths around cold emailing under the new regulations and gives you some simple, actionable tips to ensure your B2B email campaigns are GDPR-compliant. First off, I […]
An estimated 80% of B2B leads come from LinkedIn. LinkedIn lead generation is critical in a modern B2B strategy: to source leads, connect with prospects and nurture customers. However, getting the most out of the platform can be hard – which is why I have summarised these 4 easy steps to […]
Both outbound and inbound marketing and sales methodologies ultimately share the same goal: conversions. The inbound and outbound trajectories – attracting prospects, nurturing leads and closing clients – share a lot in common. Inbound and outbound can support each other throughout the buyer’s journey, and this article explores exactly how […]
The average business professional today sends and receives 116 business emails every single day. Email marketing NEEDS to be strategic if it wants to stand out from the noise – so I have compiled a few simple B2B subject line strategies for you to get those emails opened. According to Chadwick Martin […]
There are hundreds of articles online proclaiming ‘Outbound is dead’ or that ‘Inbound is a fad’, each tearing the other methodology apart. However, there are pros and cons to both methodologies, and this article aims to give both an honest appraisal so that you can make the right choice for […]
Inbound marketing cannot operate in a vacuum. Elements of both Inbound and Outbound strategies are needed to make campaigns effective – this article covers just four of the ways Outbound can be used to make Inbound more effective. Following on from last week’s article (Inbound v Outbound Which Really Works?), […]
As a lead generation, email marketing and data processing service provider, Growthonics has been set up for the changes to GDPR legislation in May 2018 and has taken steps to ensure that both we and our clients are fully compliant. There is an abundance of material already online about GDPR, […]
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