Out with the old, in with the new. Cleansing your CRM database of old and out-of-date leads is a necessity with GDPR, and of course to ensure you aren’t paying to store dead leads. Here we highlight the importance of CRM Cleansing and how it can generate new business.
An estimated 80% of B2B leads come from LinkedIn. LinkedIn lead generation is critical in a modern B2B strategy: to source leads, connect with prospects and nurture customers. However, getting the most out of the platform can be hard – which is why I have summarised these 4 easy steps to help you get started.
You prospected, you prepared, you agonised over the copy – ‘Out of Office’ (OOO) replies are incredibly frustrating to many in outbound email because it means a missed opportunity. However, this is not true. OOO replies are a potential gold mine for lead generation and updating your contact database.
Trigger event selling allows you to get to your prospect at a point where they are most receptive to your solution, before they find your competition. It is the perfect opportunity to provide a solution when there is an actual need. This article takes you through what trigger event selling is, how it works, and what triggers to keep an eye out for.