Monthly Archives: June 2022

What is a go-to-market strategy?

What is a go-to-market strategy

A go-to-market strategy is a step-by-step plan that will help you coordinate your messaging, define your ideal customers, and position your new product for a successful launch or relaunch for an existing product. A GTM strategy will offer a unique and compelling value proposition to gain competitive advantage and enhance customer experience. A go-to-market strategy is an asset to businesses in the B2B space.

Outsourcing vs Offshoring

Outsourcing vs Offshoring

Outsourcing entails a company delegating an entire business function to an external organisation. Offshoring involves the relocation of part of your business operations or processes to an offshore location, usually another country. Both outsourcing and offshoring are effective strategies that you can tap to take advantage of their distinctive features to ramp up your revenue.

How to Survive a Recession In Business

How to survive a recession in business

The cost of living crisis is currently at the forefront of people’s minds. Following its May 2022 Monetary Policy Report, the Bank of England forecast a sharp slowdown in UK growth in the latter part of 2022. This has led economists to talk of the UK economy going into recession at the end of the year. So, what can businesses do to survive a recession?

What is CRM?

What is CRM

CRM (Customer Relationship Management) systems track and manage customer interactions with existing clients and new leads for enhanced efficiency. Having a CRM system eliminates the need for multiple databases, spreadsheets and applications that are useful in collating customer data.