For years, email was the unrivalled king of sales enablement. No other medium came close for lead generation and customer engagement. But that was before social media came along, glued us to our screens and changed the way we connect. These days, LinkedIn is becoming the go-to place for prospecting leads and getting your message to the right people. So, when it comes to a smart outbound strategy, which is better – email or LinkedIn? In this article, we’ll be exploring the pros and cons of each. We will also be looking at the bigger picture. Should we be pitting email against LinkedIn? Spoiler alert: no, we shouldn’t. But more about that later. Let’s start with the benefits of email.