Sometimes a salesperson will get lucky with an ultra-responsive prospect. Every time we send them an email, they will respond quickly. When we give them a call or leave a voice note, they’ll make time for us. Unfortunately, this is the exception rather than the rule.
Sales development is extremely difficult, developing strong salespeople is a long game; You want to improve your sales development pipeline, but you’re faced with a decision to make; do you hire an in-house team, or do you work with an outbound sales partner?