Data informs almost every decision we make in our personal and working lives, its importance reflected by the fact it’s become an enormous industry in its own right. At present data is the new oil as businesses strive to have the most validated and relevant data they can to maximise their sales campaigns ROI. In our first blog of the ‘Dealing with Data’ series, Bazil Crowley looks at how businesses are 23x more likely to acquire customers when data driven, as well as highlighting how data will impact sales growth in 2021.

Whether you are a fast growing start-up or an established business, defining your target market has never been as important as it is now. With data eroding quicker than previous years, the challenge of enriching data and changing tact in your campaign approach has become more prevalent. In our latest blog Bazil Crowley discusses the best way to approach, nurture and engage with your prospects through your outbound campaigns.

Companies typically spend between 10 -15% of their revenue on marketing, and until 2020 when COVID-19 put the brakes on vast amounts of commercial activity, the amount being invested had been steadily increasing.
With referrals, email, pay-per-click, and outbound calling all being viable strategies for B2B organisations, what is actually the best one to use? In our latest blog, Bazil Crowley looks into different industry sectors and identifies some nuances worth noting and statistics that might surprise you.