Companies typically spend between 10 -15% of their revenue on marketing, and until 2020 when COVID-19 put the brakes on vast amounts of commercial activity, the amount being invested had been steadily increasing.
With referrals, email, pay-per-click, and outbound calling all being viable strategies for B2B organisations, what is actually the best one to use? In our latest blog, Bazil Crowley looks into different industry sectors and identifies some nuances worth noting and statistics that might surprise you.

The saying a bad workman always blames his tools is an oft cited one. It has stuck with us ever since it was first cited in French during the 13th century, but in today’s sales sphere, technology can be the difference between a successful or poorly executed outbound campaign. In our latest blog, George Allison looks at the different tools required and why they are essential to optimise an outbound sales campaign.

Establishing a successful sales development team is not simply a case of hiring a handful of gifted salespeople. Effective campaigns rely on specialist input at various stages, and different people with different skill sets are key to nailing each opportunity. In our latest blog, George Allison looks at why multi-tasking job functions can be more costly than cost-effective, and which job roles are key to optimising your outbound strategy.