Counterfind | Case Study | Computer Software

CounterFind Case Study

Our campaign delivered 1000+ Leads Per Month and 4% Positive Engagement.

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CounterFind

Computer Software

Counterfeit merchandise is a significant problem in the Sports and Entertainment industries. As a result, CounterFind developed a service that inhibits the sales of these goods by eliminating their marketing in large online marketplaces. Their unique combination of image recognition software and extensive industry knowledge allows a merchandiser to hunt down, report and remove listings of counterfeit products on Facebook and Amazon.

THE CHALLENGE

CounterFind needed to find relevant contacts within the legal department of merchandising
and brand companies who deal with counterfeit cases. They needed to generate engagement
that ultimately would lead to a call or meeting with them.

CounterFind needed to find relevant contacts within the legal department of merchandising and brand companies who deal with counterfeit cases. They needed to generate engagement that ultimately would lead to a call or meeting with them.

THE SOLUTION

Growthonics provides a successful path to sales by managing the sales funnel from booked prospects to meetings booked.

1. Sourcing

A Growthonics Account Manager worked with CounterFind to better understand their perfect lead
profile. With this we created the optimum strategy to source the best leads as effectively as possible.

Targeting & Profiling

2. Enrichment

Together with technology and human skills, Growthonics Analysts worked full time to identify and verify
leads that precisely matched CounterFind’s unique requirements.

Data Collection

3. Outreach

The Growthonics Outbound Team crafted the perfect 4-touch email campaign. By optimizing it regularly
we ensured that the highest possible number of responses were received.

Outreach

4. Development

Growthonics enabled CounterFinds sales executives to engage positively with the daily influx
of leads in their CRM Database. They also continued to enrich the contact history information.

Meetings
Conversion

THE RESULTS

1 weeks

ONBOARDING

Our teams at Growthonics ensured a 1 week
ramp up time to ensure that the necessary
processes were in place and taking into
effect so as to ensure positive engagement,
high levels of email open rate and quality leads.

Our teams at Growthonics ensured a 1week ramp up time to ensure that the necessary processes were in place and taking into effect so as to ensure positive engagement, high levels of email open rate and quality leads.

1000+

LEADS FOUND PER MONTH

We sourced and generated more than 1000
positive leads per month for CounterFind
based on their needs and ideal client persona.

We sourced and generated more than 1000 positive leads per month for CounterFind based on their needs and ideal client persona.

Positive engagement rate

With a dedicated campaign team to manage
and optimise campaign results, Growthonics
helped to track and log responses in order to
optimise reply rates.

With a dedicated campaign team to manage and optimise campaign results, Growthonics helped to track and log responses in order to optimise reply rates.