DEALING WITH DATA
Collection, erosion, cleansing and enrichment
Trusted by more than 300 companies
What is data?
Data is information, especially facts or numbers, collected to be examined
and considered and used to help decision-making.
Data is information, especially facts or numbers, collected to be examined and considered and used to help decision-making.
Data is the new oil
It is widely cited that data is now the world’s most valuable resource, ahead of oil. And demand for it is
rising as companies realise the value data can bring to their organisations:
It is widely cited that data is now the world’s most valuable resource, ahead of oil. And demand for it is rising as companies realise the value data can bring to their organisations:
• Netflix saves $1 billion a year on customer retention by using data
• Big data analytics in banking is expected to grow at a rate of 22.97% per year until 2026
• Big data analytics in healthcare could be worth $67.8 billion by 2025
• In a 2018 survey, 97.2% of business leaders said they are investing in building or launching big data and AI initiatives
• The overall big data market is forecast to be worth almost $230 billion by 2025
Lead generation
Lead generation is the action or process of identifying and cultivating
potential customers for an organisation’s products or services.
Lead generation is the action or process of identifying and cultivating potential customers for an organisation’s products or services.
It is a growing priority (and challenge) for corporations:
• Some 53% of marketers spend at least half their budget on lead generation.
• More than six in 10 rank lead generation as their greatest challenge.
Why are leads so important?
• Companies which nurture leads generate 50% more sales at
33% lower costs.
• Increasing lead quality is the top priority for 68% of B2B
professionals.
• Outsourced lead generation generates 43% better results
than in-house lead generation.