How to optimise your outbound
strategy for success
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INFOGRAPHIC
The importance of having a multi-touch,
multi-channel outbound strategy
What is an outbound sales strategy?
Outbound sales is where the seller actively identifies potential buyers and reaches out to them.
An outbound sales strategy is where a specific number of reach outs (or touches) are made across certain communication platforms
that gives the best chance of converting a prospect into a buyer.
Outbound sales is where the seller actively identifies potential buyers and reaches out to them. An outbound sales strategy is where a specific number of reach outs (or touches) are made across certain communication platforms that gives the best chance of converting a prospect into a buyer.
The number of touches
is your sales cadence.
The different communication
platforms (phone, email, social media)
are your channels.
Cadence
(an appropriate number
of touches over a certain
timeframe)
Channels
(contacting prospects via email,
call, social media, video
messaging and other methods)
outbound
sales strategy