Customer acquisition refers to the steps your company takes to convert leads and acquire customers. It’s how you manage inquiries and prospects gained from your lead generation efforts. Customer acquisition is best viewed as a funnel where you take prospects from visitors to become customers by attracting, engaging and delighting them.
Market penetration is the ratio of services/products sold against the projected total estimate. Brands need to know their market penetration to have a sense of their estimated total market size and percentage of customers buying their services and products. Market penetration also refers to actions brands take to surpass competitors and control a large market share to become a market leader.
Steve Job’s quote “Great things in business are never done by one person; they’re done by a team of people” will no doubt inspire collaboration and teamwork for teams that want to succeed. Whether you’re a sales director or sales manager, you must tap into the incredible power of teamwork to increase job satisfaction, productivity, and individual performance. This article captures 5 practical ideas to help you motivate your team.
There are several ways to achieve your goals through B2B marketing. You can use these tactics to generate demand, generate leads or convert leads. For demand generation, the aim is highlighting the problem your target audience is experiencing and showing them a solution. For lead generation and conversion, you’re simply encouraging them to evaluate and purchase.
Account-based marketing (ABM) looks to focus B2B sales and marketing campaigns on target accounts within a specific market. It’s effectively a growth strategy that focuses on the collaboration between sales and marketing teams ostensibly to personalise the buying experience for high-value accounts that are mutually identified.
As their acronyms (BDR and SDR) are often used interchangeably, it can sometimes be confusing understanding their differences. While responsibilities of Sales Development Representatives and Business Development Representatives are quite similar, they are separate when you get down to specifics. A Business Development Rep takes care of prospecting outbound leads, while a Sales Development Rep is in charge of inbound leads qualification.
Lead nurturing is simply the process of reinforcing and developing relationships with prospects, buyers, and past customers at each stage of the sales funnel. It helps create a connection between leads and your brand by providing support and value in a personalised and delightful way.
This article looks into ideal customer profile, buyer persona, customer persona, and why they are important to your sales and marketing teams. We also show you how to build a buyer persona, and their connection to your marketing campaign. By the end, you will have a good understanding of the impact of ICPs and personas on your bottom line.
Having a successful appointment setting strategy coupled with engaging a reputable lead generation company guarantees you an increase in revenue and, of course, satisfied customers. In this appointment setting guide, we help you understand the basics of appointment setting, its importance in your business development efforts and the benefits of having an effective B2B appointment setting.
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