With new media channels, outreach techniques and hundreds of competitors all vying for consumers’ attention, all the time. Bombarding your prospects with sales calls and marketing information just isn’t enough to push for a conversion. If you want to increase your sales, you need to first identify who you are selling to. Every campaign and every pitch needs to start and finish with your prospect’s problems – and how you are solving them.
GDPR DOESN’T MEAN WE WILL STOPP CONTACTING BUSINESSES There has been a lot of scrutiny over how lead generation and email outreach companies such as ourselves will be able to continue as a business model post-GDPR. Contrary to mainstream media, GDPR compliant email marketing is still legal and is still […]
The average sales team spends only ⅓ of their working day actually talking to prospects. If you run a business, or a sales team, increasing the effectiveness and efficiency of a sales team is always going to be your top priority. An inefficient sales team is a waste of your time and your money. We’re going to run through why and how you should split your sales team to maximise efficiency and productivity, and how to further compartmentalise your team into 4 key roles.
5 CRITICAL STEPS TO SENDINGGDPR-COMPLIANT B2B EMAILS Contrary to popular belief, it is still legal and effective to send businesses sales emails now the GDPR is enforceable. This article dispels the myths around cold emailing under the new regulations and gives you some simple, actionable tips to ensure your B2B […]
OUTBOUND OUTREACH WITHINBOUND MARKETINGFOR MORE SALES Both outbound and inbound marketing and sales methodologies ultimately share the same goal: conversions. The inbound and outbound trajectories – attracting prospects, nurturing leads and closing clients – share a lot in common. Inbound and outbound can support each other throughout the buyer’s journey, […]
There are hundreds of articles online proclaiming ‘Outbound is dead’ or that ‘Inbound is a fad’, each tearing the other methodology apart. However, there are pros and cons to both methodologies, and this article aims to give both an honest appraisal so that you can make the right choice for your market and business objectives.
OUTbound is where you send a message OUT to your prospects. This could include email outreach, telemarketing, banner advertising etc. INbound is where, by producing informative and engaging content, prospects come IN to your site or mailing list of their own volition. This could be through your blog, to download an ebook, signing up for a newsletter or webinar etc. This article covers four of the ways Outbound can be used to make Inbound more effective.
HOW GROWTHONICS IS SET UP FOR GDPR As a lead generation, email marketing and data processing service provider, Growthonics has been set up for the changes to GDPR legislation in May 2018 and has taken steps to ensure that both we and our clients are fully compliant. There is […]
WHY YOU NEED A SPECIALISED OUTBOUND TEAM In the B2B world, it can sometimes seem impossible to separate lead generation and sales, as many sales teams are expected not only to close the sale, but to find their own leads too, and in some cases even manage accounts. In […]
Everyone hates cold calls. Even cold callers hate cold calling. If millennials already hate and fear phone calls, how receptive are they going to be to what your sales reps have to say? This article summarises the reasons for millennial telephonophobia and how you can adapt your sales techniques to include added value and cause marketing, improving your close rates with the millennial demographic.
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