A sales funnel is the customer journey from the initial contact with your brand to the time they make a purchase. It amplifies lead generation efforts and helps sales teams to understand areas they need to either improve or follow up the sales process to avoid leakages.
Efficient lead generation drives conversions from leads to opportunities and ultimately to sales. One of the major reasons for low or zero conversions is the inability to contact the right person in the company. In this guide, we will explain how to target decision-makers.
Drip marketing involves putting to use a set of automated emails which you schedule in response to a specific action from a prospect or customer. The action may be anything from engagement through a blog post to purchase of a product or an abandoned cart among others.
A sales cadence is a sequence of multiple touch points with prospects through different channels to establish engagement or make a sale. By executing a B2B sales cadence, your sales team can coordinate prospecting efforts, nurture relationships with potential customers, and close more deals.
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