A go-to-market strategy is a step-by-step plan that will help you coordinate your messaging, define your ideal customers, and position your new product for a successful launch or relaunch for an existing product. A GTM strategy will offer a unique and compelling value proposition to gain competitive advantage and enhance customer experience. A go-to-market strategy is an asset to businesses in the B2B space.
Outsourcing entails a company delegating an entire business function to an external organisation. Offshoring involves the relocation of part of your business operations or processes to an offshore location, usually another country. Both outsourcing and offshoring are effective strategies that you can tap to take advantage of their distinctive features to ramp up your revenue.
The cost of living crisis is currently at the forefront of people’s minds. Following its May 2022 Monetary Policy Report, the Bank of England forecast a sharp slowdown in UK growth in the latter part of 2022. This has led economists to talk of the UK economy going into recession at the end of the year. So, what can businesses do to survive a recession?
CRM (Customer Relationship Management) systems track and manage customer interactions with existing clients and new leads for enhanced efficiency. Having a CRM system eliminates the need for multiple databases, spreadsheets and applications that are useful in collating customer data.
The difference between the demand generation process and lead generation tactics is simple. While demand generation builds brand awareness to attract your target audience, lead generation focuses on converting a qualified lead (existing demand) into a paying customer.
A sales pipeline is a visual representation of how a potential buyer moves through the various stages of your buyer journey. This gives you the opportunity to forecast revenue by analysing the stage where prospects are, while being able to predict those that will close deals and at what point.
A sales funnel is the customer journey from the initial contact with your brand to the time they make a purchase. It amplifies lead generation efforts and helps sales teams to understand areas they need to either improve or follow up the sales process to avoid leakages.
Efficient lead generation drives conversions from leads to opportunities and ultimately to sales. One of the major reasons for low or zero conversions is the inability to contact the right person in the company. In this guide, we will explain how to target decision-makers.
Drip marketing involves putting to use a set of automated emails which you schedule in response to a specific action from a prospect or customer. The action may be anything from engagement through a blog post to purchase of a product or an abandoned cart among others.
A sales cadence is a sequence of multiple touch points with prospects through different channels to establish engagement or make a sale. By executing a B2B sales cadence, your sales team can coordinate prospecting efforts, nurture relationships with potential customers, and close more deals.
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