There is always going to be room for improvement when it comes to outbound campaign strategy.
As offerings change and opportunities develop, it is important to reassess your outbound campaign strategy and make sure that you are still on the right track. In our latest blog, we identify the 6 key questions to ask yourself when evaluating your strategy.
With the increase in remote working, cold calling has become a less frequent and favoured outbound option for sales teams. As they struggle to reach prospects and are constantly facing unanswered lines or full Inboxes, we look at this ever-increasing issue and identify the best way to generate new leads in 2021.
Out with the old, in with the new. Cleansing your CRM database of old and out-of-date leads is a necessity with GDPR, and of course to ensure you aren’t paying to store dead leads. Here we highlight the importance of CRM Cleansing and how it can generate new business.
An estimated 80% of B2B leads come from LinkedIn. LinkedIn lead generation is critical in a modern B2B strategy: to source leads, connect with prospects and nurture customers. However, getting the most out of the platform can be hard – which is why I have summarised these 4 easy steps to help you get started.
You prospected, you prepared, you agonised over the copy – ‘Out of Office’ (OOO) replies are incredibly frustrating to many in outbound email because it means a missed opportunity. However, this is not true. OOO replies are a potential gold mine for lead generation and updating your contact database.
Trigger event selling allows you to get to your prospect at a point where they are most receptive to your solution, before they find your competition. It is the perfect opportunity to provide a solution when there is an actual need. This article takes you through what trigger event selling is, how it works, and what triggers to keep an eye out for.
As 2020 races to a close and 2021 moves ever closer, it is natural to reflect on this year’s progress and think about how to achieve next year’s goals. However, with the continued uncertainty, the idea of planning can seem daunting. In our blog article we highlight how to get the most out of Q4 whilst still setting yourself up to succeed in Q1 2021.
LinkedIn has become the leading and most powerful channel and platform for personal and business branding and awareness. Yet, many people don’t take time to optimize their LinkedIn profiles and pages. Here we take a look at how you too can take advantage of LinkedIn and grow your business
The cornerstones of success in sales rely heavily on targeting, data, deliverability and copy. These four elements are also the 4 links that strengthen your outbound chain. So how do you strengthen these elements? In this blog we focus on targeting your ideal customer and the importance this has on your outbound strategy.
Companies today are constantly looking for new ways to solve the sales challenges which they are faced with. In this article we shed some light on what the term sales enablement is, what it has to offer, and the tools that will help scale your business.
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