These days, LinkedIn is becoming the go-to place for prospecting leads and getting your message to the right people. So, when it comes to a smart outbound strategy, which is better – email or LinkedIn?
Since the initial scramble to update privacy policies in 2018, talk of GDPR regulations has gone quiet. Every company that operates in the EU must comply, but this still leaves a big question mark over the heads of marketing managers and sales development representatives across the continent: how do you maintain an effective B2B email marketing strategy while respecting data privacy laws? In this article, we are offering clearer email guidance and sharing the do’s and don’ts of marketing emails across EU member states.
GDPR DOESN’T MEAN WE WILL STOPP CONTACTING BUSINESSES There has been a lot of scrutiny over how lead generation and email outreach companies such as ourselves will be able to continue as a business model post-GDPR. Contrary to mainstream media, GDPR compliant email marketing is still legal and is still […]
5 CRITICAL STEPS TO SENDINGGDPR-COMPLIANT B2B EMAILS Contrary to popular belief, it is still legal and effective to send businesses sales emails now the GDPR is enforceable. This article dispels the myths around cold emailing under the new regulations and gives you some simple, actionable tips to ensure your B2B […]
OUTBOUND OUTREACH WITHINBOUND MARKETINGFOR MORE SALES Both outbound and inbound marketing and sales methodologies ultimately share the same goal: conversions. The inbound and outbound trajectories – attracting prospects, nurturing leads and closing clients – share a lot in common. Inbound and outbound can support each other throughout the buyer’s journey, […]
OUTbound is where you send a message OUT to your prospects. This could include email outreach, telemarketing, banner advertising etc. INbound is where, by producing informative and engaging content, prospects come IN to your site or mailing list of their own volition. This could be through your blog, to download an ebook, signing up for a newsletter or webinar etc. This article covers four of the ways Outbound can be used to make Inbound more effective.
There are hundreds of articles online proclaiming ‘Outbound is dead’ or that ‘Inbound is a fad’, each tearing the other methodology apart. However, there are pros and cons to both methodologies, and this article aims to give both an honest appraisal so that you can make the right choice for your market and business objectives.
The average sales team spends only ⅓ of their working day talking to prospects. Seem wasteful? It is. If you run a business, or a sales team, increasing the effectiveness and efficiency of a sales team is always going to be your top priority. An inefficient sales team is a waste of your time and your money. It is a tough market out there, so optimising your sales team for peak performance is crucial. Evidence suggests that having a specialised outbound team can have a major impact on the efficiency of your sales team.