CRM (Customer Relationship Management) systems track and manage customer interactions with existing clients and new leads for enhanced efficiency. Having a CRM system eliminates the need for multiple databases, spreadsheets and applications that are useful in collating customer data.
Out with the old, in with the new. Cleansing your CRM database of old and out-of-date leads is a necessity with GDPR, and of course to ensure you aren’t paying to store dead leads. Here we highlight the importance of CRM Cleansing and how it can generate new business.
CRM MAINTENANCE 101:HOW DIRTY IS YOUR DATA? CRM Maintenance is becoming ever more important. If you don’t actively cleanse and update your data 70% of your database could be inaccurate after just one year. Sound too high? In 2016, the UK saw a record high in business formation; 650,000 new businesses were started last […]