Since the initial scramble to update privacy policies in 2018, talk of GDPR regulations has gone quiet. Every company that operates in the EU must comply, but this still leaves a big question mark over the heads of marketing managers and sales development representatives across the continent: how do you maintain an effective B2B email marketing strategy while respecting data privacy laws? In this article, we are offering clearer email guidance and sharing the do’s and don’ts of marketing emails across EU member states.
GDPR DOESN’T MEAN WE WILL STOPP CONTACTING BUSINESSES There has been a lot of scrutiny over how lead generation and email outreach companies such as ourselves will be able to continue as a business model post-GDPR. Contrary to mainstream media, GDPR compliant email marketing is still legal and is still […]
5 CRITICAL STEPS TO SENDINGGDPR-COMPLIANT B2B EMAILS Contrary to popular belief, it is still legal and effective to send businesses sales emails now the GDPR is enforceable. This article dispels the myths around cold emailing under the new regulations and gives you some simple, actionable tips to ensure your B2B […]
HOW GROWTHONICS IS SET UP FOR GDPR As a lead generation, email marketing and data processing service provider, Growthonics has been set up for the changes to GDPR legislation in May 2018 and has taken steps to ensure that both we and our clients are fully compliant. There is […]