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Pricing Strategies in Marketing

Market Penetration | Pricing Strategies in Marketing

Market Penetration _ Pricing Strategies in Marketing

Market penetration is the ratio of services/products sold against the projected total estimate. Brands need to know their market penetration to have a sense of their estimated total market size and percentage of customers buying their services and products. Market penetration also refers to actions brands take to surpass competitors and control a large market share to become a market leader.