As their acronyms (BDR and SDR) are often used interchangeably, it can sometimes be confusing understanding their differences. While responsibilities of Sales Development Representatives and Business Development Representatives are quite similar, they are separate when you get down to specifics. A Business Development Rep takes care of prospecting outbound leads, while a Sales Development Rep is in charge of inbound leads qualification.
Originally a niche role used in a few SaaS companies, the Sales Development Representative (SDR) is now considered a key position in many businesses across multiple industries. They are known for doing the grunt work for more experienced salespeople to approach qualified prospects.
Sales development is extremely difficult, developing strong salespeople is a long game; You want to improve your sales development pipeline, but you’re faced with a decision to make; do you hire an in-house team, or do you work with an outbound sales partner?