Third-Party Data

What Is First, Second- and Third-Party Data?

What is First party, second party and third party data

Data is one of the key drivers of any successful marketing campaign. The kind of customer data guaranteed to benefit you the most will depend on your marketing goals and the prevailing circumstances. In this article, we give you an overview of what is first, second, third-party data, their differences and how you can effectively incorporate them into your next campaign.