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unique selling point

What is a USP?

What is a USP

With a clear unique selling point, you’re able to have a focused marketing strategy that will inform your branding, messaging, copywriting, and marketing decisions. At the very least, your unique selling proposition should answer a potential customer’s questions about why your brand and not the competition. An effective USP will not only increase conversions but also brand loyalty, growth, and sales that translate to a successful business.