myGwork Case Study
Our campaign delivered 3000 Leads Per Month,
30.13% Open Rate and 14.16% Reply Rate.
Trusted by more than 300 companies
myGwork – Internet Publishing
• Delivered 3,072 leads per month
• Open rate of 30%
• Positive engagement of 6%
myGwork
Internet Publishing
Founded in 2014, myGwork is the business community for LGBTQ+ professionals, graduates, inclusive employers and anyone who believes in workplace equality. myGwork want to empower the LGBTQ+ community by offering their individual members a safe space where they can connect with inclusive employers, find jobs, professional events and news.
myGwork is an Award Winning Company.
Its founders won the Attitude Award Young LGBT+ Entrepreneur of the Year and the organisation was listed in the Top 5 startup with Pride by Geek Times.
THE CHALLENGE
myGwork currently has a small internal sales team, which is likely to shrink further. myGwork hired Growthonics to support their email campaign services and expand the reach of their internal sales team. Given that, Growthonics plays a crucial role in supporting myGwork ’s capabilities and expanding their network.
myGwork currently has a small internal sales team, which is likely to shrink further. myGwork hired Growthonics to support their email campaign services and expand the reach of their internal sales team. Given that, Growthonics plays a crucial role in supporting myGwork’s capabilities and expanding their network.
THE SOLUTION
Growthonics worked with myGwork to source the contact details of employers they wanted to target within certain companies. It’s these decision makers that’ll see the clients demo and decide whether they’ll use their services or not. Growthonics then helped myGwork craft the targeted messaging they wanted to send to those potential employers. As myGwork targets the UK, US and Europe, it was ensured the messaging was tailored for these different markets and work cultures. For instance, client outreach is more direct in the US. Meanwhile, for the UK and Europe, the messaging is friendlier, and there’s more hand-holding.
1. Sourcing
A Growthonics Account Manager was assigned to the account to work closely with MyGWork to
understand the employers, companies and markets that needed to be targeted.
Targeting & Profiling
2. Enrichment
Growthonics were given the parameters of the types of companies and decision-makers MyGWork wanted
to target. These parameters included the company size, location, and key personnel.
Data Collection
3. Outreach
On a continual basis, MyGWork reviews the messages, adds comments, or requests
edits to make them more personalized.
Outreach
4. Development
Growthonics then reviews the CTRs and makes suggestions based on that analysis. As a result,
the product and emails MyGWorks sends for the entire year constantly evolve and get better results.
Meetings
Conversion
1. Sourcing
A Growthonics Account Manager was assigned to the account to work closely with MyGWork to understand the employers, companies and markets that needed to be targeted.
2. Enrichment
Growthonics were given the parameters of the types of companies and decision-makers MyGWork wanted to target. These parameters included the company size, location, and key personnel.
3. Outreach
On a continual basis, MyGWork reviews the messages, adds comments, or requests edits to make them more personalized.
4. Development
Growthonics then reviews the CTRs and makes suggestions based on that analysis. As a result, the product and emails MyGWorks sends for the entire year constantly evolve and get better results.
THE RESULTS
14.16%
REPLY RATE
Our team of specialists managed myGwork ’s outbound email campaigns which also gave them access to the best automation tools on the market, giving them high visibility and high levels of email open rates.
Our team of specialists managed myGwork ’s outbound email campaigns which also gave them access to the best automation tools on the market, giving them high visibility and high levels of email open rates.
3072
LEADS FOUND PER MONTH
We sourced and generated unique leads based on myGwork ’s targeted personas and ideal customer profiles to ensure that they had a predictable, reliable, and scalable sales engine and pipeline. This was done with the use of technology and human resources.
We sourced and generated unique leads based on myGwork ’s targeted personas and ideal customer profiles to ensure that they had a predictable, reliable, and scalable sales engine and pipeline. This was done with the use of technology and human resources.
30.13%
OPEN RATE
Growthonics use the best automation tools on the market, resulting in high open rates and bounce rates becoming a thing of the past. Growthonics targeted prospects with specific subject lines that would relate to their needs.
Growthonics use the best automation tools on the market, resulting in high open rates and bounce rates becoming a thing of the past. Growthonics targeted prospects with specific subject lines that would relate to their needs.
6.02%
POSITIVE ENGAGEMENT RATE
We used customised multi-touch campaigns which were effectively run and optimised to give PiSYS the best results. With our rigid campaign management and continuous A/B Testing, we ensured that they received positive engagement.
We used customised multi-touch campaigns which were effectively run and optimised to give PiSYS the best results. With our rigid campaign management and continuous A/B Testing, we ensured that they received positive engagement.
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