Without a steady pipeline of customers, businesses cannot survive. This is a known fact. While some enterprises may be fortunate enough to operate with a narrow and consistent client base, most companies must actively pursue new organisations who they believe will benefit from their services. Statistics point to outsourced lead generation producing results up to 43% superior to in-house processes. But are they better off handling it in-house or using a specialist provider?
In our latest blog, we identify statistics behind the two processes and why organisations should invest significant time and resource into their lead generation.