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Expert Leads Generation and Sales Insights

Bi-weekly articles to keep you informed of the latest B2B sales and lead generation strategies and methodologies.

Business Productivity and Strategy Insights

Bi-weekly articles with strategies to keep your processes efficient-covering automation, outsourcing and offshoring.

Sales organisation development advice

Bi-weekly articles with strategies to keep your processes efficient-covering automation, outsourcing and offshoring

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Our latest articles

Sales Pipeline

Sales Pipeline | Stages and Management Explained

A sales pipeline is a visual representation of how a potential buyer moves through the various stages of your buyer journey. This gives you the opportunity to forecast revenue by analysing the stage where prospects are, while being able to predict those that will close deals and at what point.

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What is a sales funnel

What is a Sales Funnel? Building & Creating Guide

A sales funnel is the customer journey from the initial contact with your brand to the time they make a purchase. It amplifies lead generation efforts and helps sales teams to understand areas they need to either improve or follow up the sales process to avoid leakages.

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How To Target Decision Makers

How To Target Decision Makers

Efficient lead generation drives conversions from leads to opportunities and ultimately to sales. One of the major reasons for low or zero conversions is the inability to contact the right person in the company. In this guide, we will explain how to target decision-makers.

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