Strategy To Revenue Case Study

Our campaign delivered 1000+ Leads Per Month and 39.6% Open Rate.

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Strategy To Revenue

Business Consulting and Services

Founded in 2008, Strategy to Revenue specializes in improving sales team performance. Working with companies as diverse as DHL, Motorola and Thomson Reuters, they build and implement programs to help companies overcome key sales performance challenges.

Following internal research in the B2B2 space Strategy to Revenue selected Growthonics from a shortlist of 3 vendors. This decision was based upon their supportiveness through the selection process and their sales/marketing process was the closest match to the one they wanted to use with their clients.

“Growthonics provided a cost-effective process that showed a willingness to be flexible with their work. The vendor helped them stand out against their competitors, thanks to their fun and positive attitudes”

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THE CHALLENGE

Strategy to Revenue were launching a new software platform to market and wanted to raise awareness of the brand and develop a pipeline for the solution within the UK and European Market.

Growthonics provided a cost effective timely solution which took away the burden from Strategy To Revenue’s internal resources. This was done through researching personas to target with a digital marketing campaign, creating the content and managing the cadence through to appointment booking.

THE SOLUTION

The campaigns to date have focussed on awareness so far building a marketable network via email and LinkedIn. Booked appointments have been of a well qualified level and we are confident that with work the prospects will convert.

1. Sourcing

A dedicated Growthonics Account Manager worked with Strategy to Revenue to understand their

ideal prospect and also create a bespoke strategy to source them as effectively as possible.

Targeting & Profiling

2. Enrichment

Strategy to Revenue provided a list of suggestions to inform researching personas, content production

and managing the cadence through to appointment booking.

Data Collection

3. Outreach

Growthonics’ campaigns to date have focussed on awareness so far building a marketable network

via email and LinkedIn.

Outreach

4. Development

As a result of these campaigns, booked appointments are of a high qualified level and Strategy To Revenue is

looking to convert new prospects.

Meetings
Conversion

1. Sourcing

A dedicated Growthonics Account Manager worked with Strategy to Revenue to understand their ideal prospect and also create a bespoke strategy to source them as effectively as possible.

2. Enrichment

Strategy to Revenue provided a list of suggestions to inform researching personas, content production and managing the cadence through to appointment booking.

3. Outreach

Growthonics’ campaigns to date have focussed on awareness so far building a marketable network via email and LinkedIn.

4. Development

As a result of these campaigns, booked appointments are of a high qualified level and Strategy To Revenue is looking to convert new prospects.

THE RESULTS

31.9%

Open rate

Growthonics’ specialist team managed Strategy To Revenue’s outbound email campaigns. This gave the client access to the best automation tools on the market, resulting in high visibility and high levels of email open rates.

1200

LEADS FOUND PER MONTH

The Growthonics’ team sourced and generated unique leads based on Strategy To Revenue targeted personas and ideal customer profiles. Using both technology and human resources, the team produced a predictable, reliable and scalable sales engine and pipeline.