Efficient lead generation drives conversions from leads to opportunities and ultimately to sales. One of the major reasons for low or zero conversions is the inability to contact the right person in the company. In this guide, we will explain how to target decision-makers.
Drip marketing involves putting to use a set of automated emails which you schedule in response to a specific action from a prospect or customer. The action may be anything from engagement through a blog post to purchase of a product or an abandoned cart among others.
A sales cadence is a sequence of multiple touch points with prospects through different channels to establish engagement or make a sale. By executing a B2B sales cadence, your sales team can coordinate prospecting efforts, nurture relationships with potential customers, and close more deals.
Originally a niche role used in a few SaaS companies, the Sales Development Representative (SDR) is now considered a key position in many businesses across multiple industries. They are known for doing the grunt work for more experienced salespeople to approach qualified prospects.
Growthonics looked to overhaul our paid search activity, with the primary focus on increasing the number of leads we were acquiring, while at the same time reducing the cost. Our work saw an 179% increase in lead conversion rates with a 30% decrease in cost per lead, all while increasing our lead quality.
Business growth heavily depends on a permanent acquisition of new customers. And you can achieve it by building a seamlessly working lead generation process. This guide will cover the basic components, strategies, techniques, tools and ways to improve your company’s lead gen.
What sort of data should your company be collecting? The answer to this varies depending on the nature of your business, but there are some common questions that all organisations can ask themselves before embarking on a data collection exercise.
Managing a sales team is difficult. Regardless of how many degrees, diplomas, or PhDs you may have, every salesperson is different, which makes every sales team different. And yet somehow, that is what makes managing a sales team so rewarding.
When handled correctly, OOO replies are the easiest way to update your contact database and also the perfect platform to leverage upon when closing deals with prospects.
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