Establishing a successful sales development team is not simply a case of hiring a handful of gifted salespeople. Effective campaigns rely on specialist input at various stages, and different people with different skill sets are key to nailing each opportunity. In our latest blog, George Allison looks at why multi-tasking job functions can be more costly than cost-effective, and which job roles are key to optimising your outbound strategy.
Sending out thousands of messages is easy – the challenge lies in identifying the right channel for those messages, at the right time. In our latest blog Bazil Crowley looks at sales cadences; its setup and nurturing process, and the multi-channel approach that will always win more business.
Successful outbound sales campaigns rely on various components joining up in harmony and running like clockwork. From lead research through to execution, there are many steps which businesses need to consider, as detailed in the Growthonics’ white paper, How to Optimise your Outbound Strategy for Success. In our latest blog we look at A/B testing and the part this can play in optimising your outbound campaign.
The statement of “Omnichannel is vital to the success of sales and marketing” is increasingly common, with multi-touch approaches today considered the best practice. But is that actually true? In our latest blog, Bazil Crowley looks at the individual channels within an outbound strategy and highlights the unique advantages and disadvantages of utilising them.
The transition period is over. We’re now one month into Brexit and many companies have been asking themselves what the consequences will be for their business, their clients and other companies throughout the UK.
In our latest blog article we highlight what we know so far and whats to come.
There is always going to be room for improvement when it comes to outbound campaign strategy.
As offerings change and opportunities develop, it is important to reassess your outbound campaign strategy and make sure that you are still on the right track. In our latest blog, we identify the 6 key questions to ask yourself when evaluating your strategy.
With the increase in remote working, cold calling has become a less frequent and favoured outbound option for sales teams. As they struggle to reach prospects and are constantly facing unanswered lines or full Inboxes, we look at this ever-increasing issue and identify the best way to generate new leads in 2021.
Out with the old, in with the new. Cleansing your CRM database of old and out-of-date leads is a necessity with GDPR, and of course to ensure you aren’t paying to store dead leads. Here we highlight the importance of CRM Cleansing and how it can generate new business.
An estimated 80% of B2B leads come from LinkedIn. LinkedIn lead generation is critical in a modern B2B strategy: to source leads, connect with prospects and nurture customers. However, getting the most out of the platform can be hard – which is why I have summarised these 4 easy steps to help you get started.
Find out how we can help
Our Offices
China Works,
Black Prince Road, Vauxhall,
London, SE1 7SJ
GROWTHONICS © 2022 ALL RIGHTS RESERVED
